Portland Community College | Portland, Oregon Portland Community College

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Marketing Department Work Example - Brand Identity StandardsMarketing Department Work Example - RecruitmentMarketing Department Work Example - AdvertisingMarketing Department Work Example - PublicationsMarketing Department Work Example - Promotional ItemsMarketing Department Work Example - EventsMarketing Department Work Example - Social Media

We believe in PCC

No other institution is as vital to the educational success of Oregon than Portland Community College. As the PCC Marketing and Communications Department, our mission is to generate revenue for the college and further awareness about the people, places, and programs that make us great.

Our priorities are student recruitment, government relations, donor relations, and college-wide initiatives. 

We also offer guidelines, tools, and services to help you meet your communication goals. Use this site as a resource to help you communicate on behalf of the college.

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Get Started

We make it easy for you to achieve your goals. Find tools to help you do it yourself or reach out for marketing support.

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Brand Guide

Learn more about PCC’s brand elements – from our iconic turquoise diamond to our approachable photography and lovable mascot. Brush up on our logo guidelines, learn more about the college’s registered logos, and download the files you need for your next project.

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Communication Guidelines

Find out our best practices for photography, advertising, copywriting, and more.

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Meet the Team

We’re PCC’s Marketing and Communications Department. We work closely with our media production, public relations, and web teams.

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Request Assistance

If you already know what you need but can’t find it in the DIY templates and tools, no need to worry. Our team produces marketing materials, digital campaigns, video and audio resources (and more!) to further the college’s mission. Please submit a project request via one of the options below.

The Marketing and Communications team supports the PCC community through the following:

 

bookBrand Identity Standards

The Marketing and Communications Department maintains the logo, colors, fonts, and design standards for the college. We are the keepers of the brand and the college’s primary spirit symbols: the diamond and the panther. Check out the PCC brand guide pages.

 

adAdvertising

The Marketing and Communications Department manages all external advertising. Designing and purchasing all ads through our department ensures PCC maintains a strong, unified public presence, avoids competing internally, and ensures you the best price.

 

book openPublications

The Marketing and Communications Department writes and designs brochures, flyers, posters, postcards, booklets, and other printed material to promote PCC. Some major pieces we’ve created include the PCC Viewbook and our college magazine, Communities.

 

mug hotPromotional Items

We produce promotional items, such as window decals, T-shirts, bobbleheads, water bottles, lapel pins, clothing, and more to help our community show pride in PCC. Learn more about PCC promo items.

 

photo videoDigital Content

We work in partnership with PCC Media Production and PCC Web Services to create digital content including videos, photography, web features, digital newsletters, and emails.

 

thumbs upSocial Media

The Marketing and Communications Department manages the college’s main social media accounts, including Facebook, Twitter, and Instagram. We also maintain social media best practices for the PCC community. Check out PCC’s social media guidelines.

 

graduation capEvents

Our team manages marketing and communications for college-wide events including Commencement, In-Service, the Foundation gala, PCC Day at the Capitol, and more. Learn more about our event lending library.