Portland Community College | Portland, Oregon Portland Community College

Communication Guidelines

When we are unified in what we say and how we say it, we can build momentum and together help advance the college. To do this, we steward the following communications policies and guidelines:

Visual identity standards

Our visual identity standards manual covers elements such as logo usage, style, color, photography and typefaces. They also provide guidance for organizing key messages, using sample layouts and templates, and understanding advertising, social media and editorial practices.

Photography

When taking someone’s photograph for anything related to PCC, it is necessary to ask your subjects to sign a media release form. When photographing a minor, a media release form must be signed by a legal guardian. It is not necessary to collect media release forms for campus shots in public places or crowd scenes where no prominent person is featured, such as events.

It is best practice to also verbally let people know that signing the release means that their likeness may be used in any PCC publications or outreach materials. Media release forms must be returned to Marketing and Communications (SY CC 115) for filing.

Editorial

The Marketing and Communications Department maintains an editorial style guide based on the 2019 Associated Press Stylebook. In general, the college follows AP style for all external-facing publications including press releases, news articles and magazine articles.

Advertising

All external advertising must be purchased and designed through the Marketing and Communications Department. To arrange an advertising consultation session, request a meeting with our team.

Social media

The Marketing and Communications Department maintains official accounts on Twitter, Facebook, Instagram, LinkedIn, YouTube and Snapchat. Employees and social media account managers are expected to follow existing college policies when engaging in conversations on social media. See full social media guidelines.

Legislative affairs

PCC’s Government Relations team maintains relationships with elected officials to advance the college’s strategic goals. If you would like to arrange a visit from an elected official, advocate on behalf of the college, or have questions about state laws or policies, contact PCC Government Relations.

Community Relations

To avoid conflicting messaging, all media relations including press releases and media interviews must be coordinated through our PCC Community Relations team. If you’re contacted by the media, please reach out to your campus community relations manager (CRM) or the Community Relations office.