Class information

BA235 Social Media Marketing

Back to class listing

  • CRN: 11669
  • Credits: 4
  • Locations, days, times, and instructors:
    • Online (no scheduled meetings), Available 24/7
      From January 5 through March 21, 2026, Heather L Griffo

Class materials

Textbooks

Find out which textbooks are required for this class.

Details about this class

I am passionate about marketing excited to help students connect social media activities with marketing and branding theories!  You can look forward to doing the following in this course:

  • Directly engage with social media platforms to apply course material
  • Create social media ads
  • Learn about software used by social media managers
  • Analyze and discuss social media marketing case studies 

This online course will include the following on a weekly basis:  instructor videos, outside video and podcast content, online discussions, assignments, and reading quizzes.  

Technology

This class will require the following:

  • Access to social media platforms 
  • Ability to capture screenshots and links to social media posts
  • Use of Canva - with a free student account
  • Microsoft Office - with free access to the software

No show policy

Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class. It is important to log in as soon as the class starts to see what the participation requirements are.

Online technical requirements

Please be sure to read the quick guide to Online Learning technical requirements.

Students with disabilities

Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.

Prerequisite for online classes

Before you take your first online class at PCC, you must complete the start guide. The start guide will help you decide if these classes are right for you. Once you complete the start guide, you will be able to register for these classes.