Portland Community College | Portland, Oregon

BA235 Social Media Marketing

Campus contacts

Explores social media platforms, tools, and content used to develop social media strategies that help organizations achieve their marketing and branding goals. Includes content creation, social media management, target audiences, and analysis of key success metrics. Recommended: BA 223. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available. (See course content and outcomes.)

Credits: 4

Class schedule definitions

Cost:

cost is based on the number of credits – see tuition and fees

Books:

$0 or <$40 means low cost books (doesn't include other supplies like calculators)

Register:

use the CRN to register in MyPCC – see how to register

Class types:

see more about class types

• In-Person: Instructional time will happen in-person. Class meetings take place at specific times and locations.
• Online (no scheduled meetings): Instruction will take place through regular online activities and assignments with scheduled due dates. Classes do not have meeting times.
• Online (scheduled meetings): Instructional time will happen online. Class meetings will take place at scheduled days/times online.
• In-person & Online (scheduled meetings): Class meetings take place at a specific time & day, with some meetings in-person and some online, usually in Zoom.
• In-person & Online (no scheduled meetings): Class meetings are in-person and have additional online activities.
• Online (scheduled meetings) & Online (no scheduled meetings): classes meet remotely with additional online activities required.