Portland Community College | Portland, Oregon

What is this class about?

Explores marketing activities which support and connect to other 
business functions, such as management, finance, and logistics. 
Covers elements of the marketing mix and how to use the marketing 
mix elements to support the overall business. Provides an overview 
of specific marketing topics including advertising, sales, branding 
and research.  
By the end of the term, you will be able to: 
• Use the consumer decision making process, competitive analysis, situational analysis, and marketing 
data to make marketing decisions. 
• Identify target markets using market segmentation models and analyze the target markets to determine 
their viability. 
• Explain how the marketing mix (product, price, place, promotion, and social media/participation) are 
used to develop a comprehensive marketing plan 
• Conduct basic market research using primary and secondary sources. 
HOW DO I SUCCEED IN THIS CLASS? 
 
CLASS ATTENDANCE AND ENGAGEMENT  
Students are expected to attend class.  Classes are more interesting when people participate and are 
engaged in the course material.  Students are expected to attend and engage with the class by participating 
in class discussions, asking questions, and working with other students.   
 
MANAGE YOUR TIME 
Schedule time to do the online portion of the course work, complete the reading, study, and complete 
assignments and quizzes. Treat these blocks of time seriously by sticking to them. Use the strategy of 
chunking to break the work down into smaller tasks to be completed throughout the week. 
 
CONNECT WITH ME 
Use email, phone calls, office hours, or schedule a meeting if you need help with class material, an 
assignment, or are having issues that are impacting your ability to succeed in this course.  I am here to 
support your success and invite you to connect with me regularly! 
 
COMMUNICATE PROFESSIONALLY are expected to format emails, presentations, and written assignments 
as outlined in the Business & Entrepreneurship Style Guide.  Use of the style guide will be a factor in grades 
on assignments.  The style guide is available in the Course Information Module in D2L.  If you have any 
questions on the style guide, please let me know – I am here to help!  
 
USE OF ARTIFICAL INTELLIGENCE 
In this class, I look forward to and am excited to see your original work and perspectives on class 
assignments, discussions, and assessments.  The use of OpenAI, LLMs, ChatGPT, or other artificial 
intelligence programs to create content for assignments is not permitted in this course and will be treated 
as academic dishonesty.  Students are allowed to use these tools for brainstorming, checking your own 
work, and organizing your thoughts.