Portland Community College | Portland, Oregon

BA223 Principles of Marketing

Campus contacts

Explores the importance of marketing activities on how a business delivers value. Covers how marketing strategy is used to deliver products, price, and communicate to customers. Provides an overview of current marketing topics and trends. Recommended: BA 101. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available. (See course content and outcomes.)

Credits: 4

Class schedule definitions

Cost:

cost is based on the number of credits – see tuition and fees

Books:

$0 or <$40 means low cost books (doesn't include other supplies like calculators)

Register:

use the CRN to register in MyPCC – see how to register

Class types:

see more about class types

• In-person: classes take place at specific times and locations. Attendance in person is required.
• Online: classes do not have meeting times. Regular online interaction is required and there are weekly assignments.
• Remote: classes take place at specific times online. Students must be logged in during class meeting times.
• In-person and remote: classes meet both in-person and remotely. Attendance at both is required.
• In-person and online: classes meet in-person with additional online activities required.
• Remote and online: classes meet remotely with additional online activities required.