Greg Harris chosen to lead PCC’s Marketing and Communications
Portland Community College didn’t have to look far for its next marketing guru.
PCC has picked Greg Harris, director of marketing, public relations and student recruitment for Chemeketa Community College in Salem, as its new director of marketing and communications. Since 2008, he has been responsible for marketing, student recruitment, media and community relations, event planning and internal communications for Chemeketa. Harris, who possesses decades of advertising agency experience, was the director of marketing for Concordia University between 2004 and 2008. He will start in his new role on July 9.
“This is an exciting time for all of us at PCC as we begin a new chapter in our division,” said PCC Executive Vice President Sylvia Kelley, who oversees College Advancement. “Greg brings a wealth of experience of not only managing diverse teams, but also having web and mobile marketing expertise, and a deep understanding of student recruitment and retention. It’s a pleasure to welcome him to our team.”
The Marketing and Communications Department oversees PCC’s marketing and branding efforts that include integrated marketing and communications strategies that align with college priorities, consulting PCC departments seeking external and internal support, and assisting with presidential and strategic communications. In this role, Harris will collaboratively partner with the directors of Public Relations and Community Engagement, Government Relations and PCC Foundation — all offices that reside within College Advancement.
In his decade as Chemeketa’s marketing leader, Harris helped to reshape the college’s identity in the community. He developed a new logo and brand identity system, created strategies, plans and tactics to integrate marketing with student recruitment, fostered initiatives for new media, and launched a new version of the website along with best practices on its use.
Harris has a master’s degree in Business Administration with a marketing emphasis from the University of Southern California in Los Angeles. In addition, he has a bachelor’s degree in Geography & Asian Studies from the University of Oregon.
“I’m thrilled to join the PCC team, and look forward to what we will achieve for our students,” Harris said.