Marketing and Communications

Brand guide

Mission, values and brand statement

Portland Community College’s mission is to support student success by delivering access to quality education while advancing economic development and promoting sustainability in a collaborative culture of diversity, equity and inclusion.

As Oregon’s largest public educational institution, PCC’s mission, values and brand are as intertwined as our community. Our mission demonstrates our intent. Our values direct our actions. And our brand is informed by both.

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Brand pillars and values

Our brand is more than a logo and color scheme. Our brand is a promise to our audience that PCC will always strive to deliver quality education, to build and foster a welcoming and diverse community, and to meet students wherever they are. Learn more about the foundational values – pillars – of our brand, including fostering student success, providing accessible education, removing barriers for underserved students, and more.

gem

PCC Logo

Our PCC diamond is the center point of our visual brand and embodies our college’s history, values and ambitions in a single symbol. Learn about our logo guidelines, download your own logo files, and more.

  • gem Primary logo guidelines
  • list ol Secondary logo guidelines
  • fa solid fa clock rotate left History of our logo
  • registered Trademarked logos
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Visual identity

Learn the nuts and bolts of our visual brand – everything from our approved color palettes and fonts to the history of our mascot, Poppie the Panther.

  • palette Color palette
  • font Typography
  • camera Photography
  • cat Poppie the Panther
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Editorial guidelines

Learn more about our brand voice, how to draft effective and informative content, and review our writing style guide for all the nitty gritty style questions you may have.

  • fa solid fa bullhorn Brand voice
  • fa solid fa paragraph Writing style guide
  • fa solid fa dumbbell Writing strong content
  • fa solid fa people group Understanding diverse audiences

PCC is proud to be many things to many people. With four vibrant campuses and numerous centers, we’re here to elevate everyone in our region.

At Portland Community College, we believe we’re better together and best when we’re serving students, no matter who they are, where they are, or where they want to go. We also believe our brand is right there in our name – because community is our brand.

Our brand is:
Our brand is not:
far fa check circle Aspirational ↔ far fa times circle Unreachable
far fa check circle Dependable ↔ far fa times circle Stagnant
far fa check circle Broad ↔ far fa times circle Unfocused
far fa check circle Economical ↔ far fa times circle Cheap
far fa check circle Flexible ↔ far fa times circle Unstructured
far fa check circle Vibrant ↔ far fa times circle Distracting
far fa check circle Up-to-date ↔ far fa times circle Gimmicky
far fa check circle Reputable ↔ far fa times circle Elitist
far fa check circle Inclusive ↔ far fa times circle Performative