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Marketing and Communications

PCC / Marketing and Communications / Brand guide /

Editorial guidelines

The way we communicate with our audiences is as important as the visual language and branding we use. Learn how to write in our voice, review the nuts and bolts in our style guide, and communicate to, about and for diverse audiences.

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Brand voice

Learn what the PCC brand voice really is and how you can create content that continues to center our brand pillars.

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Writing strong content

Learn the techniques for drafting effective and engaging content, including how to use active voice, how to draft concise headlines, how to write for diverse audiences, and more.

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Writing style guide

Find all the nitty gritty details about the PCC editorial style, things like proper use of acronyms, how to include a job title, commonly misspelled words in education, and more.

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Understanding diverse audiences

As one of Oregon’s most diverse colleges, we write for humans from countless cultural, social and economic backgrounds, and believe each individual’s identity adds to the strength of our community. Learn how to put people first in PCC messaging.

Brand guide

  • Brand pillars and values
  • Logo
  • Visual identity
  • Editorial guidelines
    • Brand voice
    • Writing strong content
    • Writing style guide
    • Understanding diverse audiences

Creating accessible content

At PCC, we're committed to providing content that's accessible to everyone. Learn more about making your marketing projects accessible.

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