Portland Community College | Portland, Oregon

BA289 Marketing Capstone

Campus contacts

Covers the development and presentation of a marketing plan in a team environment, drawing on concepts taught throughout the degree program. Focuses on the elements of planning, market research, development of positive team dynamics, and the practical application of marketing techniques. Recommended: Students should enroll in this course near the end of their degree program. Prerequisite: Department or instructor approval required. (See course content and outcomes.)

Credits: 3

Class schedule definitions

Cost:

cost is based on the number of credits – see tuition and fees

Books:

$0 or <$40 means low cost books (doesn't include other supplies like calculators)

Register:

use the CRN to register in MyPCC – see how to register

Class types:

see more about class types

• In-Person: Instructional time will happen in-person. Class meetings take place at specific times and locations.
• Online (no scheduled meetings): Instruction will take place through regular online activities and assignments with scheduled due dates. Classes do not have meeting times.
• Online (scheduled meetings): Instructional time will happen online. Class meetings will take place at scheduled days/times online.
• In-person & Online (scheduled meetings): Class meetings take place at a specific time & day, with some meetings in-person and some online, usually in Zoom.
• In-person & Online (no scheduled meetings): Class meetings are in-person and have additional online activities.
• Online (scheduled meetings) & Online (no scheduled meetings): classes meet remotely with additional online activities required.