Class information
BA235 Social Media Marketing
- CRN: 24884
- Credits: 4
- Locations, days, times, and instructors:
- Online, Available 24/7
From April 1 through June 15, 2024, Hannah Jodoin - Rock Creek BLDG2 246, ThThursday, from 12 to 1:50pm
From April 4 through June 13, 2024, Hannah Jodoin
- Online, Available 24/7
Details about this class
From my personal experience of building a significant online following for my own business, I am excited to help students connect the concepts of marketing to the world of social media!
Students can look forward to learning directly from my experience in the workplace of what works and what doesn't in the current realm of marketing on social platforms. We will accomplish this together by participating in the following:
- Directly engaging with social media platforms to apply course material
- Creating social media marketing posts and ads from start to finish
- Using software used by social media managers
- Analyzing real-world data from social media campaigns and discussing effectiveness of each
This course will meet at Rock Creek on Thursdays from 12-1:50pm and will include the following on a weekly basis: instructor-led group discussions, outside video and podcast content, textbook readings, assignments, and quizzes.
Technology
This class will require the following:
- Access to social media platforms
- Ability to capture screenshots
- Ability to capture photos and videos on a smartphone
- Use of Canva - with a free student account
- Microsoft Office - with free access to the software
This class may require the following:
- Use of Hootsuite - with a free student account
No show policy
Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class. It is important to log in as soon as the class starts to see what the participation requirements are.
Online & Remote Teaching Technical Requirements
Please be sure to read the quick guide to Online Learning technical requirements.
Students with disabilities
Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.
Online Prerequisite | Start Guide for Online Learning
Before you take your first online class at PCC, you must complete the start guide for online learning. The start guide will help you decide if online classes are right for you. Once you complete the start guide, you will be eligible to register for online classes.
The Start Guide is not required for Remote classes but strongly recommended.