Class Schedule

Class information

BA235 Social Media Marketing

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  • CRN: 23136
  • Credits: 4
  • Locations, days, times, and instructors:

Class materials

Textbooks

Find out which textbooks are required for this class.

Details about this class

I am passionate about marketing excited to help students connect social media activities with marketing and branding theories!  You can look forward to doing the following in this course:

  • Directly engage with social media platforms to apply course material
  • Create social media ads
  • Analyze and discuss social media posts
  • Develop a social media marketing plan

This hybrid course will meet in person at the Rock Creek campus on Tuesdays from 12-1:50PM.  The remaining instructional hours will be delivered online in addition to the standard homework load for this course.  Students can expect to do the following on a weekly basis: 

  • Attend class
  • Read the text book and take a reading quiz
  • Source social media posts for class discussions
  • Complete a weekly assignment
  • Watch/Listen/Read video, podcast, or published content

Technology

This class will require the following:

  • Access to social media platforms - assignments will use Facebook, Instagram, and LinkedIn, students have the option of using TikTok 
  • Ability to capture screenshots and links to social media posts
  • Use of Canva - with a free student account
  • Microsoft Office - with free access to the software

No show policy

Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class. It is important to log in as soon as the class starts to see what the participation requirements are.

Online technical requirements

Please be sure to read the quick guide to Online Learning technical requirements.

Students with disabilities

Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.

Prerequisite for online classes

Before you take your first online class at PCC, you must complete the start guide. The start guide will help you decide if these classes are right for you. Once you complete the start guide, you will be able to register for these classes.