Class Schedule

Class information

BA234 International Marketing

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  • CRN: 20806
  • Credits: 3

Class materials

Textbooks

Find out which textbooks are required for this class.

Details about this class

This course introduces you to global marketing in a way that’s practical, relevant, and connected to the world you already engage with every day. You’ll learn how brands reach consumers across different countries and cultures, explore global market trends, and understand how digital marketing works on an international scale.

Through interactive modules, real-world examples, and group activities, you’ll build skills in market segmentation, targeting, and strategic planning across diverse regions. Whether you’re interested in business, marketing, or simply curious about how global brands succeed, this course will help you develop a strong foundation and the confidence to think and act like a global marketer.

This course includes in-person meetings and group activities, so regular attendance is mandatory. We meet on Wednesdays from 12:00 to 1:20 PM at the Sylvania campus. Here are the specific in-person meeting dates:

  • April 1
  • April 15
  • April 29
  • May 13
  • May 27 
  • June 10

The rest of the learning activities, such as assignments and quizzes, can be completed online outside class time.

I look forward to learning alongside you and having an engaging, collaborative class experience this semester.

Technology

There is no additional technology required for this class.

No show policy

Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class. It is important to log in as soon as the class starts to see what the participation requirements are.

Online technical requirements

Please be sure to read the quick guide to Online Learning technical requirements.

Students with disabilities

Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.

Prerequisite for online classes

Before you take your first online class at PCC, you must complete the start guide. The start guide will help you decide if these classes are right for you. Once you complete the start guide, you will be able to register for these classes.