Class information
BA234 International Marketing
- CRN: 20921
- Credits: 3
- Locations, days, times, and instructors:
- Online, Available 24/7
From April 1 through June 15, 2024, Daphne C Wu
- Online, Available 24/7
Details about this class
This course is a comprehensive exploration of global marketing principles. Through this course, you will develop a nuanced understanding of international market dynamics, digital marketing strategies, and cross-cultural consumer behavior. The curriculum covers a broad spectrum of essential topics that are necessary for mastering the global marketing landscape. Each module is structured to enhance your understanding and application of core concepts, from market segmentation and targeting across diverse geographical regions to the development of strategic marketing plans that resonate on a global scale.
Technology
There is no additional technology required for this class.
No show policy
Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class. It is important to log in as soon as the class starts to see what the participation requirements are.
Online & Remote Teaching Technical Requirements
Please be sure to read the quick guide to Online Learning technical requirements.
Students with disabilities
Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.
Online Prerequisite | Start Guide for Online Learning
Before you take your first online class at PCC, you must complete the start guide for online learning. The start guide will help you decide if online classes are right for you. Once you complete the start guide, you will be eligible to register for online classes.
The Start Guide is not required for Remote classes but strongly recommended.