Brand pillars and values
PCC’s brand is more than a logo, color scheme and a tagline. At its core, our brand is our promise to offer high-quality education and workforce training while fostering an environment where everyone is welcome, regardless of where they are in life or where they’d like to go. These foundational values – the pillars of our brand – inform our work as educators, communicators and members of our college community.
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Brand pillar one: Student success
PCC provides a practical pathway to a better future at an affordable price. We work tirelessly to help students define and meet their goals, no matter who they are or what they’d like to do with their lives.
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Brand pillar two: Quality education
We are renowned for state-of-the-art programs, award-winning faculty and dedicated staff. Our commitment to excellence helps ignite a culture of innovation, making a PCC education a smart investment for everyone around the region.
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Brand pillar three: Welcoming all
We strive to create opportunities for students to thrive by encouraging diverse perspectives and critical thinking. Our commitment to a warm, vibrant community means we seek to support everyone at PCC in meaningful ways.
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Brand pillar four: Sustainable development
As Oregon’s largest postsecondary educational institution, we’re committed to our shared future. We partner with industry, governmental and philanthropic organizations to embrace sustainable growth as we plan for the needs of our region and beyond..