Community Relations Manager

TITLE: Community Relations Manager

CATEGORY: Management

FLSA: Exempt



Under the direction of the Campus President and in collaboration with the Director or other College leader, implements community and public relations strategies that advance the College’s goals with key external and internal constituents. Represents the College to the community at large through the development and maintenance of relationships with key community groups, external agencies, and/or other interested parties. Serves as a campus or division-based liaison of the College Advancement office to assigned area. Develops written content and story material for PCC website and PCC publications.


  1. Develops and implements a plan to support the College’s communications, community and public relations goals with activities specific to assigned area, as part of the College’s overall Advancement goals.
  2. Serves as key point of contact for neighboring businesses, institutions, residents and others in assigned area. Initiates and supports opportunities for them to be engaged in college/campus life, engages them in college/campus issues or changes affecting them, and addresses their concerns.
  3. May supervise administrative services professionals, paraprofessionals, technical/support and classified staff and perform both direct and indirect supervision through subordinates.
  4. Regularly attends meetings of neighborhood associations, chambers of commerce, city councils, and other key associations and partners in assigned area. Regularly represents the college at external partner events. Coordinates communications with external organizations in assigned area, in collaboration with College Advancement.
  5. Provides marketing and public relations support to programs and departments of the college and in assigned area, that adhere to college brand standards and communications goals, and in coordination with the College Advancement Office.
  6. Writes news releases, profiles, and stories highlighting students and programs that support college and campus communications goals for the College Advancement Office.
  7. Conceptualizes, manages, organizes and supports college-wide and campus-based events, meetings, and other activities to promote the college and/or assigned area in collaboration with College Advancement.
  8. Supports College Advancement staff and Campus Presidents in promoting the college and liaising with the media, elected officials, donors, alumni and other key constituents, in alignment with college goals led by the College Advancement office.
  9. Serves as key point of contact for both College Advancement and the Campus President for faculty, staff, and students in assigned area. Initiates and supports opportunities for them to be engaged in campus life, engages them in college/campus issues or changes affecting them, and addresses concerns.
  10. Supports College Advancement and Campus Presidents with crisis and other college and campus communications.
  11. Attends Advancement and College Communications meetings and campus management meetings, and regularly meets with the Campus President.
  12. Supports special projects as directed by College Advancement and the Campus President.
  13. Performs other related duties as assigned.


Work is generally performed in an office environment with frequent interruptions and irregularities in the work schedule. No special coordination beyond that used for normal mobility and handling of everyday objects and materials is needed to perform the job satisfactorily. Working hours may vary and occasional evening or weekend work is required. Incumbents may be required to lift and carry up to 25 pounds. Travel between campuses and within the College District requires the ability to drive and use of a personal vehicle.


Bachelor’s Degree in English, Communications, Business Administration, Education, Public Affairs, Public Administration, or related area. Relevant experience may substitute for the degree requirement on a year-for-year basis. Five years’ progressively responsible, professional experience related to area of assignment, including two years of lead or supervisory experience. Successful completion of PCC LEAD Academy or a comparable external leadership training program may substitute for up to 6 months of lead or supervisory experience. Must have a valid driver’s license to operate a motor vehicle in the state of Oregon and possess an acceptable driving record.


Knowledge of:

  • Community relations and public participation principles and practices;
  • Public affairs principles and practices;
  • Project management principles and practices;
  • Public and media relations principles and practices;
  • Supervisory principles;
  • Social media principles and practices.

Skill in:

  • Developing plans and managing projects;
  • Preparing a variety of community and public relations materials, such as news releases, op-eds, factsheets, postcards, talking points, etc;
  • Developing and maintaining relationships with members of the community, government agencies, media, business and industry;
  • Navigating sensitive or complex political issues;
  • Facilitation of groups and processes;
  • Analyzing and interpreting data and making appropriate recommendations based on findings;
  • Utilize computer technology for communication, data gathering and reporting activities, such as social media, graphic design, and contact management systems;
  • Planning and executing events.

Ability to:

  • Communicate effectively with all levels of management, board of directors, staff and external individuals and groups;
  • Work with diverse academic, cultural and ethnic backgrounds of community college students, staff, and members of the community;
  • Communicate effectively through oral and written media.

REVIEWED: 12/2018

REVISED: 01/2015; 10/2014; 04/2007

REPLACES: Community Relations Manager, Campus Community Relations Officer