Portland Community College | Portland, Oregon Portland Community College

CCOG for MUC 181 Fall 2022

View archive version »
Course Number:
MUC 181
Course Title:
Music as a Career
Credit Hours:
3
Lecture Hours:
30
Lecture/Lab Hours:
0
Lab Hours:
0

Course Description

Introduces a broad overview of the music industry. Includes identification of key professionals, organizations, and agencies; how to develop an artist's brand; and how to market and protect oneself as an artist in the music industry. Audit available.

Intended Outcomes for the course

Upon the completion of the course students will be able to:

  • Identify music markets and industry trends.
  • Demonstrate comprehension of the language of basic artistic agreements, and production and label deals.
  • Explain contract fee structures, royalties, and advances.
  • Define copyright basics.
  • Determine social media and marketing strategies for promotion.
  • Identify industry opportunities in streaming and mobile apps.

Course Activities and Design

  • Lecture
  • Group discussion
  • Presentation

Outcome Assessment Strategies

  • Projects
  • Instructor-student conferences

Course Content (Themes, Concepts, Issues and Skills)

  • distribution channels
  • EPK
  • marketing
  • social media
  • copyright
  • deals, fees, and royalties
  • brand building
  • one-sheets
  • streaming and mobile apps