Portland Community College | Portland, Oregon

Upon successful completion of the course, students should be able to:

1. Identify and produce deliverables to agreed-upon standards.
2. Create a scope of work and related documentation.
3. Prepare teams and equipment, and coordinate a field production or multi-camera live video production.
4. Complete tasks as directed by team members, clients, on-camera talent, and stakeholders.
5. Communicate an organization’s brand to a target audience through video production.

Create content for a real-world working client

• Review project types such as live events & multi camera, non-profit, training, explainer videos, marketing, social-media & influencer videos, education, and motivational.
• Beginning Steps of the Client Process - discovery, project development, Target Audience, Project Goals
• Client Relations, including Professional Emails, Cold Calling, Networking, Pitching, Getting Paid 
• Budgeting & scheduling
• Identifying needed resources, including people and gear for studio, field, live event, or multicamera projects
• Produce content for a real or fictitious client
• Work with VO, and VO talent

• Work with a Marketing Director to create branded media - ad work, PSA, literature, website, slogans, merchandise, etc

Assessment will be based upon a combination of in-class work, reflections, examinations, and skills demonstrated in assigned projects. Determination of problem-solving skills, and communication skills may also be included.

Skills

• Interaction with a Client or Marketing Director
• Conduct an intake process
• Project Management
• Plan, create and develop a commercial project
• Teleprompter workflow