CCOG for FT 203 Fall 2025
- Course Number:
- FT 203
- Course Title:
- Wellness Marketing and Promotion
- Credit Hours:
- 3
- Lecture Hours:
- 30
- Lecture/Lab Hours:
- 0
- Lab Hours:
- 0
Course Description
Covers skills that promote fitness and wellness for individuals and groups. Introduces marketing and self-promotion skills to build clientele using current industry marketing methods and strategies. Prerequisites: FT 280 or instructor approval. Audit available.
Intended Outcomes for the course
Upon completion of the course students should be able to:
- Develop and implement an activity or event to promote fitness or wellness for individuals and groups.
- Apply effective communication strategies to promote oneself in the fitness and wellness industry.
- Market and promote fitness or wellness services using current industry methods and strategies.
Outcome Assessment Strategies
-
Attendance/participation records
-
Written exams/quizzes
-
Presentations
-
Written assignments
-
Projects
-
Practicals
Course Content (Themes, Concepts, Issues and Skills)
-
Identify and apply best practices for business marketing and promotional strategies in fitness and wellness settings.
-
Prepare and practice professional oral, social media, and written skills in order to position oneself for jobs in the industry.
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Research and apply best practices for continuing education.
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Develop, promote, and implement appropriate fitness and wellness activities for target market groups and individuals.