Course Content and Outcomes Guides (CCOG)

CCOG for BA 250 archive revision 202504

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Effective Term:
Fall 2025

Course Number:
BA 250
Course Title:
Small Business Design
Credit Hours:
4
Lecture Hours:
40
Lecture/Lab Hours:
0
Lab Hours:
0

Course Description

Facilitates the research and development of a business model for a venture or project concept. Emphasizes techniques and tools for organizing and operating a successful small business, social venture, or a new product or service concept for an existing business or organization. Recommended: BA 111 and BA 223. Audit available.

Addendum to Course Description

Small Business Design provides a term-long iterative, creative learning experience to develop a business model for an original venture concept or for a new product or service for an existing organization. Emphasizes the importance of design thinking, market development, and understanding revenue streams, costs and the risks involved with operating a small business. Explains how to access and use the national, state and local small business resources available in the U.S.A..

Intended Outcomes for the course

Upon successful completion of the course, students should be able to:

  1. Explain the importance of small business in the economy.
  2. Prepare a complete business model.
  3. Prepare financial estimates for the business model.
  4. Compare and contrast to make an appropriate choice of a legal entity for the business model.
  5. Demonstrate how to access and use the national, state and local resources available to support a small business or non-profit organization.
  6. Analyze the complex and interconnected relationship between human behavior and the environment through a lens of sustainability and “the triple bottom line” (people, planet, prosperity).

Outcome Assessment Strategies

Students will be expected to demonstrate knowledge of the concepts described in the required competencies by any combination of the following:

  • Participation
  • Research and analysis
  • Individual or group assignments
  • Presentations
  • Preparation of a written business model

Course Content (Themes, Concepts, Issues and Skills)

THEMES, CONCEPTS, ISSUES:

  • Planning
  • Responsibility and Accountability
  • Critical and Design Thinking
  • Research and Analysis
  • Ethical Conduct and Social Entrepreneurship
  • Effective Business Communication
  • Team Work

COMPETENCIES AND SKILLS:  

  • Recognize start-up opportunities.

  • Conduct market research and segmentation.

  • Evaluate marketing, sales, and distribution opportunities.

  • Analyze potential competitors.

  • Prepare a complete business model.               

  •  Prepare financial estimates for the business model.   

  • Demonstrate an understanding of emerging issues in Small Business and Leadership