Marketing requires a great deal of enthusiasm as well as basic business skills. Marketing managers may study business trends and try to adjust products or services to better fit consumer demands. Marketing representatives may deal with media contacts, working to position the company to leverage public relations opportunities. Further, marketing personnel may also work in advertising, direct sales, or distribution. Marketing is pervasive.
But to be successful, it’s necessary to acquire basic business skills, critical to almost any organization’s success. In PCC’s Marketing program, we promote learning basic business skills to provide a strong foundation, enabling you to specialize in the area you choose.
Degrees and Certificates
In this program you can earn the following:
- Associate of Applied Science Degree
- Less than One Year Certificate
Marketing is part of the Business Administration program. See the Business Administration catalog page for information regarding the Marketing degree and certificate requirements.
Suited for Success: Diversified Curriculum
Our business and marketing program places graduates in successful local companies. Our graduates receive a solid education because of the well-rounded curriculum we offer, providing not only courses in business and accounting, but also principles of economics, small business management, fundamentals of speech, and others.