- Course Number:
- J 204
- Course Title:
- Visual Communication for the Media
- Credit Hours:
- Lecture Hours:
- Lecture/Lab Hours:
- Lab Hours:
- Special Fee:
Course DescriptionTheory and application of visual communication in newspapers, magazines, television news, advertising, and public relations. May include a Service Learning component. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.
Intended Outcomes for the course
*Critically and thoughtfully respond to both the explicit and implicit communication of media.
*Understand principles of editing, layout, and visual communication.
*Recognize and read visual images in different media to evaluate the effect they have on individual choices.
*Apply visual approaches to communication.
*Evaluate current and emerging technologies of visual media for their idiosyncrasies, strengths, weaknesses and limitations in order to make the best choice for a specific project or audience.
Outcome Assessment Strategies
Students may be required to participate in a service learning component involving assisting in the production of some journalistic venue. Other forms of assessment will be determined by the individual instructor and may include:
- Qualitative examinations
- Research papers
- Oral presentations
- In-class participation
- Group work
Course Content (Themes, Concepts, Issues and Skills)
- Visual language
- Visual ways to think and convey information
- Character and content of visual literacy
- Composition structures
- Web design
- Different visual media
- Design principles
- Video imagery and graphics
- Visual movement and composition
Students will be able to:
- Use visual language-e.g., "parts of sight" design principles, composition, typography
- Use visual strategies and principles in different media
- Understand why visual literacy is especially important to journalism and communications fields
- Define and use the five basic design principles: balance, proportion, sequence, emphasis (contrast) and unity.
- Apply elemental form of linear structure, framing, lead-ins, triangular composition, suggested motions--repetition, pattern, motif, rhythm, shadow and form, reflection, contrast, texture
- Differentiate between type classifications groups
- Apply concepts of composition and form to different media
- Evaluate design, style, and composition of photography and video
- Understand the effectiveness and limitation of emerging technologies such as the Internet.