Classification Description

TITLE: Senior Designer

CLASS: Classified




Under the direction of the Manager, Marketing Communications functions as creative coordinator for the College's public and mass communications. Creates for management guidelines and graphic identity standards for the visual design and written content for publications, advertising, collateral materials, new media and Web sites, both inside and outside of the College Publications office.

Incumbent works independently under overall project objectives and requirements. Work involves the application of innovative solutions to resolve complex problems. Highly developed written and verbal skills are required to communicate technical information, artistic concepts and ideas in individual, group and large audience situations. Skill in establishing and maintaining cooperation, understanding, trust and credibility is critical.

This classification is distinguished from the Designer in that incumbents assigned to the Senior Designer classification take a lead role in coordinating the work of staff and have authority for decisions regarding visual content and appearance of the College’s public and mass communication.


  1. In collaboration with the Manager, Marketing Communications develops and designs the overall creative concept and visual identity for the College's public mass communications (e.g. Web, print publications, advertising, etc). This includes colors, fonts, illustrations, and photo selection and presentation graphics.
  2. Provides direction, leadership and coordination for marketing staff in developing creative concepts and ideas for specific projects.
  3. Establishes college-wide standards for Web site visual and interface design insuring usability and accessibility consistent with current standards, laws and trends.
  4. Advises the College Web Team on the PCC Web site’s navigation structure and the organization of page systems.
  5. Provides guidance to other college Web and print designers in design style and content organization.
  6. Develops prototypes for Web pages and publications for review by clients and users prior to initiating the actual writing and production.
  7. Creates illustrations, maps, graphics and animations. Selects and prepares photographs for publishing.
  8. Provides project leadership and direction, guiding the creative output of College publications staff and student employees. Incorporates input from department clients.
  9. Performs other related duties as assigned.


Work is primarily performed in an office environment. Work pressure, disturbances of workflow, and/or irregularities in work schedule are expected and occur on an intermittent basis. Changes in the performance environment such as new and evolving web technology require occasional upgrading of skills to maintain state-of-the-art proficiency. Exposure to video display terminals occurs on a routine basis.


Some learned physical skill is required during the course of the regular work routine to operate a computer and other office related equipment.


Associates degree in communications, graphic arts, advertising, journalism or related field. Experience performing the duties of the job may substitute for the educational requirement on a year-for-year basis. Three years of progressively responsible experience performing these or similar duties in advertising, marketing, public relations or another communication field.

Demonstrated experience in information and interface design and project management. Must have excellent organizational skills and the ability to manage and coordinate multiple projects concurrently, meeting established timelines, quality and design objectives. Must have effective written and oral communication skills and the ability to make presentations to individuals and groups and to influence others toward a stated objective. Must be proficient with Adobe PhotoShop and familiar with HTML and database capabilities.

REVISED: 06/06

REPLACES: Marketing Communications Creative Coordinator-07/03