Course Content and Outcome Guide for COMM 228
- Posted by:
- Joy Killgore
- Course Number:
- COMM 228
- Course Title:
- Mass Communication
- Credit Hours:
- Lecture hours:
- Lecture/Lab hours:
- Lab hours:
- Special Fee:
Course DescriptionExplores the symbiotic relationship of the mass media and society from a rhetorical perspective. Investigation into the technological advancements in mass communications and their subsequent effect on public discourse and the individual in society will be examined. Prerequisite: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.
Intended Outcomes for the course
Upon successful completion, students should be able to:
- Use an understanding of the effects of mass media on culture and society in order to make responsible personal and professional decisions
- Continue to recognize the connections between media freedoms and democracy in order to maintain that delicate balance between freedom of the press and freedom of the society.
- Provide community leadership through the recognition of political and economic influence of the media.
- Continue to use media literacy skills in order to recognize the connections made in any given situation, be it relationships, business, travel, or political choices.
Outcome Assessment Strategies
The forms of assessment will be determined by the individual instructor.
Assessment strategies may include:
- Qualitative examinations
- Quantitative examinations
- Research papers
- In-class participation
- Oral presentations
- Group work
- Reaction papers
- Service Learning
Course Content (Themes, Concepts, Issues and Skills)
- Histories and growth of different media
- Connections between types of media
- Print media
- Electronic media
- Persuasive Professionals
- International Media
- Connection between media and society
- Political Economy analysis of media
- Media literacy
- Media and democracy
Competencies and Skills: Students will:
- Be able to analyze the functions of mass communication systems and their effect on society.
- Be able to explain the histories and connections between different media.
- Be able to see how the dissemination of information influences individual perceptions.
- Be able to identify the differences and similarities in the broad range of mass media.
- Be able to make connections between and among the different elements influencing mass media.
SAC Approved Textbooks:
**Alternate textbooks may be used with prior SAC approval.