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BA223 Principles of Marketing

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Explores marketing activities which support and connect to other business functions, such as management, finance, and logistics. Covers elements of the marketing mix and how to use the marketing mix elements to support the overall business. Provides an overview of specific marketing topics including advertising, sales, branding and research. Recommended: BA 101. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available. (For detailed information, see the Course Content and Outcome Guide.)

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List of classes for BA223 Principles of Marketing
CRNLocation & typeDays & timeDatesSeats availableMaterialsMore infoSign up
22401SE Remote
from 2 to 3:50pm

From April 1 through June 10, 2021
Textbooks for CRN 22401
Instructor: Tiffany I Frankovich
Tuition: credit Fees: $0

Course details: CRN 22401

Course materials


Find out which textbooks are required for this course.


There is no additional technology required for this class.

Instructor comments:

 Text Book: Connect Master Principles of Marketing 2.0.   ISBN 978-1-260992438    McGraw-Hill

This is a remote course. Attendance is required for the team's project manager (of the team project).

Web course information

No show policy
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Students with Disabilities:
Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Web based classes please visit the Disability Services website.