New Arrivals List

Business

HBR guide to being more productive. Book
HBR guide to being more productive.

Harvard Business Review

Every day begins with the same challenge: too many tasks on your to-do list and not enough time to accomplish them. Perhaps you tell yourself to just buckle down and get it all doneskip lunch, work a longer day. Maybe you throw your hands up, recognize you can t do it all, and just begin fighting the biggest fire or greasing the squeakiest wheel. And yet you know how good it feels on those days when you re working at peak productivity, taking care of difficult and meaty projects while also knocking off the smaller tasks that have been hanging over your head forever. Those are the times when your day didn t run youyou ran your day. To have more of those days more often, you need to discover what works for you given your strengths, your preferences, and the things you must accomplish. Whether you re an assistant or the CEO, whether you ve been in the workforce for 40 years or are just starting out, this guide will help you be more productive. You ll discover different ways to: Motivate yourself to work when you really don t want to Take on less, but get more done Preserve time for your most important work Improve your focus Make the most of small pockets of time between meetings Set boundaries with colleagueswithout alienating them Take time off without tearing your hair out Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. "

Managing the millennials : discover the core competencies for managing today's workforce Book
Managing the millennials : discover the core competencies for managing today's workforce

Chip Espinoza, Mick Ukleja

The Builders, Baby Boomers, Generation X, and Millennials--all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a reputation for being particularly unique and often challenging. In this updated and expanded Second Edition of the popular guidebook Managing the Millennials, you'll see how Millennial traits are the same around the globe. In fact, Millennials are more alike than any other generation before them due in large part to rapid advances in technology that let us share more experiences together. These same rapid advances are also redefining the fundamental ways businesses operate, and this revised edition includes the international perspective today's valuable leadership needs to attract and retain these high-performing workers with very different values and expectations. With fresh research and new real-world examples, the powerhouse authorial team reexamines the differences between how different generations work today in businesses around the world, with insightful exploration into what makes the Millennial generation so different from the ones that came before. The authors reveal nine specific points of tension commonly arising from clashing value systems among generations and prescribe nine proven solutions to resolve conflict and build communication, nurture collaborative teams, and create long-lasting relationships among colleagues of every age. A wealth of informative tables and convenient end-of-chapter summaries make this an invaluable everyday reference to support you: Making the most informed decisions with up-to-date, research-based guidance on getting the most from twenty-something employees Executing solutions to the most common obstacles to younger workers engaging and learning from the people who manage them Enhancing your skills as a job coach with practical tips and hands-on tools for coaching Millennials, including concrete action steps for overcoming roadblocks Complete with case studies of real managers and employees interacting in every area of business, enlightening analysis of performance and behavioral patterns across generations, and easy-to-use techniques you can use right away to improve your organization, Managing the Millennials, Second Edition gives you everything you need to inspire your entire workforce to new levels of productivity.

Key performance indicators : the 75 measures every manager needs to know Book
Key performance indicators : the 75 measures every manager needs to know

Bernard Marr

Every Key Performance Indicator (KPI) today's managers need--all brought together in one remarkably concise, practical, usable guide! * *Identifies and defines the 100+ most important financial and non-financial KPIs, and explains how and when to use them. *Shows how to capture the accurate data needed to reliably utilize each KPI. *Contains case studies, selection templates, and other tools that help decision-makers choose the right KPIs, and take full advantage of them. This concise executive's guide brings together practical, actionable information on over 100 of today's most important financial and non-financial Key Performance Indicators (KPIs). Drawing on decades of consulting experience, leading business performance expert Bernard Marr briefly explains each KPI, why it works, when and how to utilize it, and how to capture the accurate data needed to make it work. Organized and formatted for easy use, Key Performance Indicators is packed with case examples, selection templates, and Key Performance Questions designed to help readers quickly select the right KPIs for their business, and use them as effectively as possible. Whatever your performance management role, you'll rely on this book constantly--today, and for years to come.

Social media for business : foolproof tips to help you promote your business or your brand Book
Social media for business : foolproof tips to help you promote your business or your brand

Linda Coles

The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy -- as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence -- and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

The influence effect : a new path to power for women leaders Book
The influence effect : a new path to power for women leaders

Kathryn Heath, Jill Flynn, Diana Faison, Mary Davis Holt

Everything that we've been told about women succeeding in the workplace--from leaning in to throwing out the idea of being -nice girls---misses the true key that puts women ahead: influence. Leadership experts Kathryn Heath, Jill Flynn, Mary Davis Holt, and Diana Faison create an airtight case for the importance of the influence effect.

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience Book
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

Travis Wright, Chris J. Snook

Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --

The Magic of conflict Video
The Magic of conflict

Crum, Thomas F.

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal Book
Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal

Geoffrey Colon

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketingon a provocative, fast-paced tour of our changing world . . . • Where selling is dead, but ongoing conversation thrives • Where consumers generate the best content about brands • Where people tune out noise and listen to feelings • Where curiosity leads the marketing team • Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

Driving digital : the leader's guide to business transformation through technology Book
Driving digital : the leader's guide to business transformation through technology

Isaac Sacolick

The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation. For professionals charged with leading technology-driven change, the pressure is intense--and the path forward unclear. Author Isaac Sacolick has successfully spearheaded multiple transformations and helped shape digital-business best practices. Now in Driving Digital, he shares the lessons he's learned, detailing how to: Formulate a digital strategy • Transform business and IT practices • Align Development and Operations • Promote agile practices • Drive culture change • Bolster digital talent • Manage a portfolio of initiatives • Capture and track ROI • Strengthen data-driven decision making and expand data science practices • Cultivate strategic technology capabilities • Develop innovative digital products • Enable product management • Pilot emerging technologies • Become smarter faster. Every company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed. Driving Digitalis the action plan you need to take your company and career into the future.

Social selling : techniques to influence buyers and changemakers Book
Social selling : techniques to influence buyers and changemakers

Tim Hughes, Matt Reynolds

"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--

The four : the hidden DNA of Amazon, Apple, Facebook, and Google Book
The four : the hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Lean misconceptions : why many lean initiatives fail and how you can avoid the mistakes Book
Lean misconceptions : why many lean initiatives fail and how you can avoid the mistakes

Cordell Hensley

It has been reported that about 70% of initiatives fail to achieve desired results. The cause is an unrealistic expectation regarding effort and results and a focus on short-term improvements over long-term capability building. Too many consultants and organizations focus on the tools and the results they can achieve without considering the long-term implications. Success relies on focusing both short-term gains and long-term culture change - using the tools as the mechanism for change versus the objective of the change. Section 1 is about continuous improvement -- why companies do it, the various methods and where they came from, and why they are all too focused on production performance versus organizational capability. Section 2 is about the tools and how they support the underlying principles necessary to achieve long-term capability change/building. The final section is a summary of what readers should do with the new knowledge gained from reading the book - not a checklist or a recipe for success but a call to action to challenge their thinking on Lean, on performance/continuous improvement and to challenge each other, their peers, seniors, subordinates to focus on what matters.

Dealing with problem employees : how to manage performance & personality issues in the workplace Book
Dealing with problem employees : how to manage performance & personality issues in the workplace

Amy Delpo, Lisa Guerin

Manage employee problems, legally and effectively Every workplace has occasional problems with employees. This book is packed with the legal and practical information you need to handle all kinds of issues--from small corrective actions to major problems that put your company at risk. It provides proven techniques--and immediate solutions. Find out how to quickly and legally: manage performance issues investigate problems and complaints help problem employees get back on track lay the groundwork for termination handle severances and references avoid discrimination and other types of lawsuits, and avoid hiring problem employees in the future. The 9th edition is completely updated to reflect the latest employment laws in every state. It provides sample policies, forms, and checklists to help you at every step.

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power Book
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power

Joseph Turow

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants--including Macy's, Target, and Walmart--is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping.

The 7 keys to communicating in Japan : an intercultural approach Book
The 7 keys to communicating in Japan : an intercultural approach

Haru Yamada, Orlando R. Kelm, David A. Victor

This book provides a practical set of guidelines for people wishing to communicate professionally in Japan, following the model of the similar book by Kelm and Victor on Brazil. Good communication requires more than knowing the language. Haru Yamada, Orlando Kelm, and David Victor, seasoned cross-cultural trainers for businesspeople, provide a guide through Victor's LESCANT model (Language, Environment, Social Organization, Context, Authority, Nonverbal, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences between Japan and North America, presenting examples to help people avoid common communication mistakes. The book is generously peppered with photographs to provide visual examples. The authors complete the book with a case study chapter on a business interaction between Japanese and North Americans (NA). They then gathered comments from various NA professionals working in Japan and Japanese working with US professionals about the interactions in the case, providing helpful observations about the situation. The book straddles some language and communication topics, international relations, and reaches into the business community, a strong academic program at GU, presenting us with a new opportunity to reach a wider audience.

Starting a successful business : your guide to setting up your dream start-up, controlling its finances and managing its operations Book
Starting a successful business : your guide to setting up your dream start-up, controlling its finances and managing its operations

Michael J. Morris

Starting a Successful Business covers all the information entrepreneurs need to turn exciting business ideas into stable and profitable businesses.

Project management Book
Project management

Consumer Dummies

The bestselling 'bible' of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. So how can you juggle all the skills and responsibilities it takes to shine as a project management maven? Updated in a brand-new edition, Project Management For Dummies offers everything you need to successfully manage projects from start to finish--without ever dropping the ball. Written by a well-known project management expert, this hands-on guide takes the perplexity out of being a successful PM, laying out all the steps to take your organizational, planning, and execution skills to new heights. Whether it's managing distressed projects, embracing the use of social media to drive efficiency and improve socialization, or resolving conflicts that occur during a project, the soup-to-nuts guidance inside will help you wear your project management hat more prominently--and proudly. Get the latest in industry best practices reflecting PMBOK 6 Motivate any team to gain maximum productivity Execute projects on time and with maximum efficiency Prepare for the Project Management Professional (PMP) certification exam It's never been easier to execute projects on time, on budget, and with maximum efficiency.

Profitable podcasting : grow your business, expand your platform, and build a nation of true fans Book
Profitable podcasting : grow your business, expand your platform, and build a nation of true fans

Stephen Woessner

Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry.

Fraud : an American history from Barnum to Madoff Book
Fraud : an American history from Barnum to Madoff

Edward J. Balleisen

The United States has always proved an inviting home for boosters, sharp dealers, and outright swindlers. Worship of entrepreneurial freedom has complicated the task of distinguishing aggressive salesmanship from unacceptable deceit, especially on the frontiers of innovation. At the same time, competitive pressures have often nudged respectable firms to embrace deception. As a result, fraud has been a key feature of American business since its beginnings. In this sweeping narrative, Edward Balleisen traces the history of fraud in America--and the evolving efforts to combat it--from the age of P. T. Barnum through the eras of Charles Ponzi and Bernie Madoff. Starting with an early nineteenth-century American legal world of "buyer beware," this unprecedented account describes the slow, piecemeal construction of modern regulatory institutions to protect consumers and investors, from the Gilded Age through the New Deal and the Great Society. It concludes with the more recent era of deregulation, which has brought with it a spate of costly frauds, including the savings and loan crisis, corporate accounting scandals, and the recent mortgage-marketing debacle. By tracing how Americans have struggled to foster a vibrant economy without enabling a corrosive level of fraud, this book reminds us that American capitalism rests on an uneasy foundation of social trust.

Mosby's surefire documentation : how, what, and when nurses need to document. Book
Mosby's surefire documentation : how, what, and when nurses need to document.

Mosby

Offering clear, practical guidelines for how, what, and when to document for more than 100 of the most common and most important situations nurses face, this essential resource details exactly what information to consider and document, to ensure quality patient care, continuity of care, and legal protection for the nurse and the institution where the nurse works.

Great answers to tough interview questions Book
Great answers to tough interview questions

Martin John Yate

Great Answers to Tough Interview Questions is the essential companion for all job-seekers. One of the best-selling job-hunting books of all time, having sold over 5 million copies, it takes you through the whole process; from composing your CV and preparing for interviews to interview techniques, answering tough questions and even negotiating your new salary. Crammed full of the difficult questions that interviewers might throw at you, Martin John Yate gives you expert tips and suggested answers to tackle the tricky ones including: Why should I give you the job? What is your biggest weakness? What are your salary expectations? How long would you stay with the company? What is your greatest strength? Why do you want to work here? Great Answers to Tough Interview Questions will help anyone at any stage of their career. It is your indispensable guide to blowing away the competition and landing your dream job.

The ostrich effect : solving destructive patterns at work Book
The ostrich effect : solving destructive patterns at work

William A. Kahn

The Ostrich Effect goes beyond the typical 'how to' approach of most books that deal with difficult conversations at work. It aims to teach the reader what conversations to have, and when to have them in order to solve destructive problems that occur in the workplace. Like the proverbial ostrich with its head in the sand, when people avoid confronting small issues at work, they escalate and wreak havoc. Drawing on a combination of social science research, and Kahn's practical experience as an organizational psychologist, the book examines the micro-processes that underlie the way in which these problems develop and flourish. These micro-processes are tiny, fleeting, and hardly noticeable, but when they are identified, something startling becomes apparent: there is a predictable pattern to this escalation. The book uses a variety of examples to demonstrate this pattern across a range of organizations and industries, and offers a toolkit to help guide the reader in resolving people problems at work. By having the right conversations at the right time, people can stop these problems before they spiral out of control. The toolkit focuses not on changing others, but on changing how we interact with others - our own behavior is the most powerful force for change that we have. The ostrich remains the symbol of those of us who foolishly ignore our problems while hoping that they will magically disappear. By identifying this 'ostrich effect', the reader is empowered to reframe and neutralize its impact.

Upside : profiting from the profound demographic shifts ahead Book
Upside : profiting from the profound demographic shifts ahead

Kenneth W. Gronbach

Get ready to ride the next generational wave. Demographics not only define who we are, where we live, and how our numbers change but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.Lively and full of surprises, the book explains: What each age cohort is likely to buy now and in coming decades • How profits dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more As waves of people are born and age, fortunes, and futures are determined. Whether you're an investor, marketer executive or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

Proposal planning & writing Book
Proposal planning & writing

Miner, Jeremy T.

Job savvy : how to be a success at work Book
Job savvy : how to be a success at work

LaVerne Ludden

Job Savvy helps people develop the critical skills needed to survive and get ahead in today's workplace. Based on research into what employers need and value in employees, this workbook helps readers build job survival skills, increase productivity, and improve job satisfaction and success. The workbook's numerous activities show readers how to be ready for the workplace and improve their basic job skills. The narrative is easy to read; informative; and features several examples, checklists, worksheets, and summaries. With this workbook, readers will learn about the expectations of employers. Content addresses punctuality and attendance; dressing and grooming; first impressions; supervisor, co-worker, and customer relationships; problem-solving; ethics; workplace communication; technology and trends in the workplace; performance reviews; and more. In addition, content for this new fifth edition discusses social networking and websites, and readers will learn about the implications of revealing personal information online, and the need to be cautious when discussing work issues on these sites.

Toxic sludge is good for you : lies, damn lies, and the public relations industry Book
Toxic sludge is good for you : lies, damn lies, and the public relations industry

John Clyde Stauber

Reveals how public relations firms "spin" the news, including their role in controlling political debates and protecting corporations from public scrutiny

Accounting for fun and profit : a guide to understanding financial statements Book
Accounting for fun and profit : a guide to understanding financial statements

Lawrence Weiss

Accounting is an economic information system, and can be thought of as the language of business. Accounting principles cannot be discovered; they are created, developed, or decreed and are supported or justified by intuition, authority, and acceptability. Managers have alternatives in their accounting choices; the decisions are political, and trade-offs will be made. Accounting information provides individuals, both inside and outside a firm, with a starting point to understand and evaluate the key drivers of a firm, its financial position, and performance. If you are managing a firm, investing in a firm, lending to a firm, or even working for a firm, you should be able to read the firm's financial statements and ask questions based on those statements. This book explains the fundamentals of financial statements. It is designed and meant to explain the language of accounting to non-accountants (i.e., those who hire accountants). After reading this book, you should be able to pick up an annual report, read it, understand much of it, and have a solid foundation to start asking questions about the firm. This book will show you that accounting can be informative and fun!

The talent selection and onboarding pocket tool kit : how to find, hire, and develop the best of the best Book
The talent selection and onboarding pocket tool kit : how to find, hire, and develop the best of the best

Anne Bruce, Erika Lamont

The Quick Guide to Recruiting and Onboarding Top Talent In the war for talent, the last company standing is always the one that finds the best employees and integrates them quickly and effectively into the organization. This quick-access guide provides the tools and strategies you need to select, recruit, interview, and onboard every kind of employee--from Next-ers and Millennials to baby boomers and nontraditional workers. Packed with strategies, tactics, and tips you can start putting to use right away, The Talent Selection and Onboarding Pocket Tool Kit gives you instant access to create a powerful workforce that will launch your company to the top. Talent Selection and Onboarding Tool Kit contains: Step-by-step onboarding techniques Quizzes and exercises Informative tables Chapter summaries and takeaways

Handbook of research methods and applications in entrepreneurship and small business Book
Handbook of research methods and applications in entrepreneurship and small business

Alan L. Carsrud, Malin Brännback

This thought provoking book builds on existing research traditions that make small business, entrepreneurship and family business a resource rich arena for study. It steps back to ask fundamental questions that every researcher should consider prior to engaging in data collection. It focuses on topics that have traditionally frustrated researchers including experimental methods in small business research, scale development, control variables and language issues in cross cultural research.

Marketing 4.0 : moving from traditional to digital Book
Marketing 4.0 : moving from traditional to digital

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

The business of sharing : making it in the new sharing economy Book
The business of sharing : making it in the new sharing economy

Alex Stephany

The 'sharing economy' is changing the rules of business. Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And if your business is selling hedge trimmers or parking - or anything else people can share - what do you do about it? Already, the sharing economy or 'collaborative consumption' lets people earn over $15 billion a year by renting and selling what they own: from cars and homes to money and time. And that's almost nothing. According to PwC, the sharing economy will grow into a $335 billion market by 2025. TIME Magazine calls it "One of 10 Ideas that will Change the World." Pulitzer Prize-winner Thomas L Friedman calls it "The real deal". Today, fast-moving tech startups like Airbnb and Uber are disrupting huge sectors of the old economy, mobilizing millions of micro-entrepreneurs in the process. As Silicon Valley investors pile cash into sharing economy startups, some of the world's largest companies are watching their backs. How can the 20th century's corporate beasts not only survive but thrive in a new world of peer-to-peer commerce and sharing? Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy: for anyone thinking of entering the sharing economy and profiting from the upheavals ahead. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the powerbrokers pulling the strings in this new economy. And he meets the ordinary people cashing out. This critically acclaimed new book includes colorful original interviews with entrepreneurs like the founders of Airbnb and Zipcar and the world's top venture capitalists, plus case studies of major brands from around the world. The Business of Sharing is essential reading for anyone looking to get to grips with one of today's must-understand global trends.

Zen and the art of making a living : a practical guide to creative career design Book
Zen and the art of making a living : a practical guide to creative career design

Boldt, Laurence G.

This carefully crafted ebook: "The Complete Works of Nathaniel Hawthorne: Novels, Short Stories, Poetry, Essays, Letters and Memoirs (Illustrated Edition)" is formatted for your e-reader with a functional and detailed table of contents. Table of Contents: Novels: Fanshawe The Scarlet Letter The House of the Seven Gables The Blithedale Romance The Marble Faun The Dolliver Romance Septimius Felton Doctor Grimshawe's Secret Collections of Short Stories: Twice-Told Tales The Whole History of Grandfather's Chair Biographical Stories Mosses from an Old Manse Wonder Book For Girls and Boys The Snow Image and Other Twice Told Tales Tanglewood Tales For Girls and Boys The Dolliver Romance and Other Pieces, Tales and Sketches The Story Teller Sketches in Magazines Poems: Address to the Moon The Darkened Veil Earthly Pomp Forms of Heroes Go to the Grave My Low and Humble Home The Ocean Essays: The British Matron: A Satire The Ancestral Footstep: Outlines of an English Romance Life Of Franklin Pierce Chiefly About War Matters Our Old Home Autobiographical Writings: Browne's Folly Love Letters (To Miss Sophia Peabody) Letter to the Editor of the Literary Review American Notebooks English Notebooks French and Italian Notebooks Biographies and Reminiscences of Hawthorne: Biography The Life and Genius of Hawthorne by Frank Preston Stearns Hawthorne and His Circle by Julian Hawthorne Memories of Hawthorne by Rose Hawthorne Lathrop Hawthorne and His Moses by Herman Melville Fifty Years of Hawthorne My Literary Passions by W. D. Howell Life of Great Authors by H. T. Griswold Yesterday With Authors by J. T. Field Hawthorne and Brook Farm by G. W. Curtis Short Biography Essays and Criticisms on Hawthorne and His Works: Hawthorne by Henry James Jr. Nathaniel Hawthorne by Andrew Lang Nathaniel Hawthorne by G. E. Woodberry A Study of Hawthorne by G. P. Lathrop 'Hawthorne' and 'The Works of Hawthorne' by G. W. Curtis

The discover your true north fieldbook : a personal guide to finding your authentic leadership Book
The discover your true north fieldbook : a personal guide to finding your authentic leadership

Bill George, Nick Craig, Andrew McLean, Scott Snook

Based on the bestselling book True North, this guide enables leaders to identify their own unique "True North" through reflection and exercises that target the purpose of their leadership and help them develop authentic leadership skills. It will expand on and delve deeper into the exercises from True North and include illustrative stories and newly contributed perspectives from other leaders. This revision will: broaden the target audience beyond the C-suite to middle managers and those from their mid-20's with minimal leadership experience. incorporate lessons learned from of the last seven years of teaching True North Authentic Leadership programs to: Harvard Business School 2nd year MBA's Over 6000 senior executives in custom programs delivered by the Authentic Leadership Institute at companies like GE & Unilever, as well as Harvard Business School Executive Education programs.

Barron's Civil Service clerical examinations Book
Barron's Civil Service clerical examinations

Jerry Bobrow, Peter Z. Orton, Bobrow Test Preparation Servic, William A. Covino

Answers questions about eligibility and test strategy, introduces the types of questions on the test, shares tips and strategies to build a personalized study plan, and offers sample exams.

The small business start-up kit : a step-by-step legal guide Book
The small business start-up kit : a step-by-step legal guide

Peri Pakroo

Everything you need to start a business, from creating a solid business plan and selecting a marketable name to business contracts, taxes, and reaching customers online.

The e-myth enterprise : how to turn a great idea into a thriving business Book
The e-myth enterprise : how to turn a great idea into a thriving business

Michael E. Gerber

Michael Gerber, the world's top business guru and bestselling author, shows would-be entrepreneurs how to get started, operationalize their winning idea, and design a business that will thrive. Got a great idea to start a business? So now what? The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers--its employees, customers, suppliers, and investors--through four fundamental categories--visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business. The latest book in the Gerber franchise, The E-Myth Enterprise, fits neatly into a training program all entrepreneurs can use to fulfill their dreams. The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, as it shows would-be entrepreneurs how to put a promising idea to work. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, The E-Myth Manager provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, there's E-Myth Mastery. In The E-Myth Enterprise, Gerber completes the E-Myth series, to help transform every entrepreneur's dream into a reality.

Barron's GMAT Book
Barron's GMAT

Bobby Umar M.B.A., Carl S. Pyrdum III

Winning new business Book
Winning new business

Stewart Stuchbury

Network effectively and make your first impression count Make it easy to say yes-and know when to say no Comprehensively qualify potential business Win more new business today New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk and closing more deals in no time! Inside... Know your subject Be an active listener Make a great first impression Present solutions Stay on-brand and on-message Prospect effectively Overcome objections Structure the deal

Social media marketing : strategies in utilizing consumer-generated content Book
Social media marketing : strategies in utilizing consumer-generated content

Emi E. Moriuchi

This book discusses the growing popularity and reliance of consumer generated content on our everyday lives and how marketers can utilize it. Consumer generated content involves various social media platforms. These platforms include, to name a few: community discussion forms, product review sites, and social networking sites. These sites are heavily driven by consumers, often labeled as "Consumer Generated Content or User Generated Content". With constant changes in consumer attitudes towards consumption, marketers are consistently looking for ways to reach out to consumers. These changes in consumers' behavior are becoming evident as consumers try to keep up with the technology advancements and gradually increase their dependence on the internet. Thus, as part of their promotional efforts, marketers turn to online media for support. Contributions in these consumer generated content sites are on voluntarily basis, either paid (e.g. sponsored) or non-paid (e.g. personal blogs). A good example of a company utilizing consumer generated content in their internet marketing strategy is Heinz, a company known for their sauces (e.g. ketchup). Heinz is an active online community member promoting their products by encouraging participation from their Heinz community. They encourage participants to share recipes and ideas (using their products) on their community discussion boards, as well as seek opinions for dish names proposed for restaurant which uses Heinz product as part of their menu items. To increase participations from their Heinz community, they compensate with Amazon gift vouchers. However, despite the convenience of knowledge transfer via the internet, there are still disadvantages and difficulties in the use of consumer generated content. This book aims to provide valuable knowledge to marketing practitioners as well as marketing students. This concise book gives an overview of what consumer generated content is and describes its role in this twenty-first century consumers' decision-making process. In addition, based on a combination of academic research and practitioner-based market research data, this book informs readers on the pros and cons of CGC and what they should do to make sure that they are taking advantage of such a tool and using it properly in marketing operations. This book includes information not only from a US perspective but also from a cross-cultural perspective (e.g. East vs. West). A concise book suitable for marketing students, marketing practitioners as well as marketing academics.

Resolving conflicts at work : ten strategies for everyone on the job Book
Resolving conflicts at work : ten strategies for everyone on the job

Kenneth Cloke, Joan Goldsmith

The classic text on resolving workplace conflicts, fully revised and updated Resolving Conflicts at Work is a guide for preventing and resolving conflicts, miscommunications, and misunderstandings at work, including dozens of techniques for revealing how the inevitable disputes and divisions in the workplace are actually opportunities for greater creativity, productivity, enhanced morale, and personal growth. In the third edition of this text, all chapters are completely infused with additional content, updated examples, and new case studies. Like its predecessors, it identifies core strategies for preventing and resolving both intermittent and chronic conflicts in the workplace. In addition, the book Includes a new foreword by Warren Bennis, which represents his most recent thinking about judgment calls and candid communications in the workplace Presents new chapters on leadership and transformational conflict coaching, and organizational systems design This definitive and comprehensive work provides a handy guide for managers, employees, union representatives, human resource experts, and consultants seeking to maintain stable and productive workplaces.

Ultimate cover letters : a guide to job search letters, online applications and follow-up strategies Book
Ultimate cover letters : a guide to job search letters, online applications and follow-up strategies

Martin John Yate

In the competitive world of job-hunting everything rests in the balance of first impressions, so it is of vital importance to know how to write a compelling opening letter when you apply for a position. Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to do just that, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers, as well as sound advice on assembling letters and how to use key 'power phrases' to get results, over 100 sample letters to cover a variety of situations. These include e-mail responses to on-line applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters. Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side.

The leadership challenge : how to make extraordinary things happen in organizations Book
The leadership challenge : how to make extraordinary things happen in organizations

James M. Kouzes, Barry Z. Posner

The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential. This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you'll learn how extraordinary leaders accomplish extraordinary things, and how to develop your leadership skills and style to deliver quality results every time. Engaging stories delve into the fundamental roles that great leaders fulfill, and simple frameworks provide a primer for those who seek continuous improvement; by internalizing key insights and putting concepts into action, you'll become a more effective, more impactful leader. A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen. Gain deep insight into leadership's critical role in organizational health Navigate the shift toward team-oriented work relationships Motivate and inspire to break through the pervasive new cynicism Leverage the electronic global village to deliver better results Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today--business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.

Social media management : persuasion in networked culture Book
Social media management : persuasion in networked culture

Ben Shields, Lecturer in Managerial Communication Ben Shields

Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future. FEATURES * Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media * Accessibility: Written is an accessible style, highlighted by numerous visual examples of social media in practice * Comprehensive: Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results * Practical: A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands * Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges * "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations

Millennials with kids : marketing to this powerful and surprisingly different generation of parents Book
Millennials with kids : marketing to this powerful and surprisingly different generation of parents

Jeff Fromm, Marissa Vidler

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household--and connect with these critical consumers in the complex participation economy.

Attributions


Book covers and descriptions are provided by the Google Books API.


Audio recording covers are provided by the Cover Art Archive, a joint project between the Internet Archive and MusicBrainz.


Video covers and descriptions are provided by The Movie Database API. The PCC Library website is not endorsed or certified by TMDb.

⇑ Top