Course Content and Outcomes Guide for COMM 228 Effective Fall 2020
- Course Number:
- COMM 228
- Course Title:
- Mass Communication and Society
- Credit Hours:
- Lecture Hours:
- Lecture/Lab Hours:
- Lab Hours:
- Special Fee:
Course DescriptionExplores mass media and the social, cultural and political influences and effects on society and the individual. Introduces the history, development and technological advances of mass communication systems. Includes an analysis of print and broadcast journalism, advertising, public relations, television, film, new media and digital convergence. This course is also offered as J 201; a student who enrolls in this course a second time under either designator will be subject to the course repeat policy. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.
Intended Outcomes for the course
Upon completion of the course students should be able to:
Explain the effects of mass media on diverse media consumers and society as a whole to further develop media literacy.
Identify the connection between journalistic/media freedoms and democracy in order to understand how and what type of content is created and distributed.
Discuss the political, legal, and economic influence of media industries and the balance between business interests and serving the public.
Analyze media messages and their impact on society and the individual through a critical lens.
Recognize the purpose and influence of different media messages on diverse audiences.
Outcome Assessment Strategies
The forms of assessment will be determined by the individual instructor.
Assessment strategies may include:
- Qualitative examinations
- Quantitative examinations
- Research papers
- In-class participation
- Oral presentations
- Group work
- Reaction papers
- Service Learning
Course Content (Themes, Concepts, Issues and Skills)
- Histories and growth of different media
- Connections between types of media
- Print media
- Electronic media
- Persuasive Professionals
- International Media
- Connection between media and society
- Political Economy analysis of media
- Media literacy
- Media and democracy
Competencies and Skills: Students will:
- Be able to analyze the functions of mass communication systems and their effect on society.
- Be able to explain the histories and connections between different media.
- Be able to see how the dissemination of information influences individual perceptions.
- Be able to identify the differences and similarities in the broad range of mass media.
- Be able to make connections between and among the different elements influencing mass media.
SAC Approved Textbooks:
- Mass Media Revolution, Sterin, Pearson
- Media Essentials, Campbell. Bedford-St Martin
- Understanding Media and Culture: An Introduction to Mass Communication (https://open.lib.umn.edu/mediaandculture/)