Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Recommended: BA 101. Prerequisites: WR 115, RD115 and MTH20 or equivalent placement test scores. Audit available.  (For detailed information, see the Course Content and Outcome Guide ).

Credits:
4.00

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  CRN Campus / Bldg / Rm Time Days Dates
 
44234 Sylvania Campus / TCB / 208 11:00 AM-12:50 PM TuTh 23-Sep-2014 thru 11-Dec-2014
Instructor: Ava Stevens
Tuition: credit Fees: $0.00