Web Features

Purpose

Web features are a marketing tool conveying our core values and societal worth. They tell the compelling stories of the people of PCC. By presenting a face that people can relate to, we hope to enhance the community's interest and personal investment in PCC.

Features exemplify the PCC vision through the stories of our students, faculty and staff. Each feature presents a profile of how a person's life brought them to PCC and how the college has impacted their life. People and relationships are the focus, and the context is timely. Through personal stories, web features share the values of PCC as:

  • an outstanding educational institution,
  • a bridge between potential and achievement, and
  • an active participant in our diverse community.

Structure

Web features consist of a primary story with access to past stories. The primary feature is presented on the home page through a strong leading image with story headline and subdeck text incorporated onto the image. The primary image links into the full story. A "More top stories" set of thumbnail images provide access to past stories. Clicking a thumbnail slides the feature image into place for the story selected and the image can be clicked to access the story. The last thumbnail provides access to an archive of all Web features.

Process

Features change on a weekly basis (with flexibility for longer periods) as scheduled by the Web Features Committee. Current membership:

  • James Hill, Public Affairs
  • Margo Wagner, Marketing
  • Gabriel Nagmay, Web Team
  • Ali Gray, Web Team
  • Luis Menchu, Web Team

The Web Features Committee meets every other week to plan and discuss the Web features schedule. Featured stories are planned months ahead and have deadlines associated with them to ensure all materials are available when needed.

Staff with suggestions for Web features can contact James Hill.

If you have questions about the process or input on a story, contact James Hill

Guidelines

  • Web features are not:
    • a sales tool for individual programs or classes
    • press releases
    • event announcements
  • Headlines and subdecks do not generally use "PCC" or "Portland Community College" as part of the text. The home page already provides this reference.
  • Headlines reflect the person's story (not the program or department)