Western Oregon University

Visual Communication Design 2012-2013

Degree: Bachelor of Arts or Bachelor of Science

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General Education

Transfer Equivalency website


WOU Requirement PCC Equivalent Credits

A 115 & 116 Beginning Design

ART 115 Basic Design


ART 117 Basic Design

A 130 Beginning Drawing ART 131 Introduction to Drawing or ART 231 Drawing 3

A 204  Art History

A 205  Art History

A 206  Art History

ART 204  History of Western Art

ART 205 History of Western Art

ART 206  History of Western Art




A 260 Basic Photography ART 142 Intro to B & W Photography Darkroom 3
A 220 Intro to Typography GD 114 Introductory Typography 3
A 119 Digital Presentation for Artists No PCC Equivalent -
A 222 Digital Images No PCC Equivalent -

Visual Communication Design


Jen Bracy - bracyj@wou.edu

Visual Communication Design at WOU is a program in which students practice the process of bringing together message, meaning, and form to create memorable and effective communications. Historically, this area of expertise has been called Graphic Design. Graphic designers develop design concepts to thoughtfully incorporate type and image into visual experiences, fueled by the design elements and principles inherent in all art processes. Now designers solve visual communication challenges using combinations of a multitude of media – brochures, packaging, posters, websites, apps for portable devices, exhibition displays, animation, and more.

In the Visual Communication Design major, students begin with art foundations courses, then continue with fundamentals of typography, photography, and digital imagery. As the sequences progress, students learn design process and theory, hone technical skills, and incorporate research methods into developing their design work.

In the upper division sequence classes, students have the opportunity to work in printed communications, web/interactive design, and time-based media including video and animation. Opportunities arise for collaboration and participation in community connected projects, which foster awareness of the social role of design. Spring term before graduating, students finalize their portfolio, resume and self-promotional materials as a platform for launching into design practice.

Graphic Design

All VCD majors must take the graphic design sequence A320, A321, and A322. In these courses the goal is to bring together message, meaning, and form to create memorable communications. Graphic designers must thoughtfully incorporate type and image into visual experiences fueled by the design elements and principles inherent in all art processes.

Students may choose to continue their graphic design experience by taking the advanced A420, A421, and A422 Print Design sequence. Through a multitude of formats – logos, brochures, packaging, posters, exhibition displays, and more – students solve print visual communications challenges with a wide array of clients and audiences in mind, working both individually and in collaborative design teams

Interactive Media

This sequence focuses primarily on the application of art and design concepts to Internet communications. While developing understanding of current web design techniques, students author a wide range of sites to convey information effectively, provide structured systems of interactivity, and create expressive artworks. Projects expand to include mobile devices and interactive digital media installation. Readings and discussions explore histories of hypermedia and consider the roles of networks as vital cultural elements. Course numbers: A323, A324, A325.

Video & Animation

Students create digital video and animation projects using a variety of technologies, with emphasis on conceptual development, design processes, and experimentation. In addition to gaining experience with software, participants thoughtfully engage key issues surrounding appropriation practices, narrative modes of communication, and prevailing cultural mythologies. Techniques include storyboarding, non-linear editing, animating typography, digital 3D modeling, and more. Course numbers: A326, A327, A328.



PCC endeavors to create accurate transfer guides for students; however, requirements may change without notice. Students are responsible for working with PCC advisors and their transfer institution to ensure that their academic plan will meet requirements and timelines.

Last updated: September 2012