Class Page : BA 223

Instructor: Eric D. Olson, eric.olson4@pcc.edu
Librarian: Jane Rognlie
Term: Spring, 2009

This page was created for a specific class. Visit Research to see all library-created subject guides and research tools.

Assignment

Your team will create a 10-12 page Marketing Plan for a specific product or service. Your team will also present the highlights of your plan to the class in a 15-minte presentation. Cite your sources using APA format.

Demographics

Trade Associations

  • Encyclopedia of Associations - Sylvania Reference 060 E53 2007 (paper format). Information on over 130,000 associations and professional societies.
  • Associations Unlimited - Multnomah County Public Library database. Require Multnomah County library card to access. Information on 158,000 associations and professional societies, both national and international.
  • Associations on the Net - Search associations through the Internet Public Library.

Competitive Intelligence

Books

Databases

  • Business EBSCOhost - Includes Business Source, Legal Collection, Newspaper Source, and Regional Business News
  • LexisNexis Academic Universe - Full-text of newspapers, wire services, and magazines from around the world, including the New York Times and Oregonian . Also provides company profiles and financial reports, government transcripts, trade journals and academic and legal databases.
  • Standard and Poor's - Full text of many S&P products, including the Stock Reports, Corporation Records, Industry Surveys, and more.
  • Wall Street Journal - Full text newspaper articles from 1984 to the present. Does not include stock quotes or classified ads.


Googles

Citing Sources

Some APA Examples

From a Company Website
When publication date is not available, use n.d. (no date)

Example

Microsoft Corp. (2006) Annual report. Retrieved April 23, 2009 from

http://www.microsoft.com/msft/reports/ar06/

Interview

Example

Olson, E. (2009, April). A conversation with Jane Rognlie.

Store Visit

Example

Made in Oregon (2009). Store visit by Eric Olson. Notes. April 23. Washington Square Mall

Beaverton, OR.

A note on citation...

Why do we cite our sources? The obvious reason is so that you don't plagiarize and wind up expelled from PCC.. The other reasons may seem less obvious but are really important.

  1. Citations tell your reader (who is often your instructor) that you care about your work. You've been thinking critically, evaluating sources, and culling your list of resources from the best there is. Why not get credit for that?
  2. Citations are something you give your reader out of courtesy. How frustrating is it when you read an article that mentions something really cool but doesn't tell you how to find it? Providing your reader with citations is like saying, "Here, I invite you to learn more."
  3. Scholarly writing is about engaging in a conversation with the researchers who came before you as well as those who may come after. Failure to cite your sources is plagiarism, but it's also a lot like cutting yourself off in the middle of speaking. Who wants to be involved in that conversation?
  4. By showing the legacy of thought and research that has gone into your work you help to highlight the quality and validity of your own writing.
  5. People take your writing more seriously. Amongst scholars citations are a sign of authority.
  6. Spend some time with the How to Cite Sources page if you need more help.

 

Related:
Business Administration , Subject Guides A to Z