Marketing

Library Catalog

The library catalog lists books, videos, audios, CD-ROMs, magazines and journals held in the library. Look for call numbers and campus locations. You can repeat your search in Summit to borrow books from academic libraries in Oregon and Washington.

Browse the catalog for these library materials on marketing:

Research Databases

Academic Search Premier - Scholarly social sciences, humanities, general science, education and multi-cultural journals.

Business Source Premier - Marketing, advertising campaigns, industry developments

Communication and Mass Media - Electronic, print, broadcast media

LexisNexis Academic Universe - Newspapers, wire services, and magazines from around the world, including the New York Times. Click on the "Business" tab for company profiles and financial reports.

Oregonian - Comprehensive indexing and full text of the Oregonian Newpaper

Journals

View these links to see many of the full text marketing magazines and journals you can access through PCC library:

Advertising Age
Hispanic
Internet Industry Profile: Global
Journal of Advertising
Journal of Marketing
Sales and Marketing Management

We have paper subscriptions to these marketing journals:

Websites

American Marketing Association
http://www.marketingpower.com

American Association of Family and Consumer Sciences
http://www.aafcs.org/
News, publications and links for consumer education

CascadeLink
http://www.cascadelink.org
Government, regional and community information for the Portland Metro Area

Communication Arts
http://www.commarts.com/home
Look in "Resources" for links to tools for print and internet media

Creative Commons
http://creativecommons.org/about/
Purveyors of the "some rights reserved" philosophy for creative works. Learn about options for copyright and licensing

The Direct Marketing Association
http://www.the-dma.org/

Know This: Marketing Virtual Library
http://www.knowthis.com/
Links for direct marketing; database marketing; marketing research; e-marketing; conferences and sales.

RetailSource
http://www.retailsource.com/
News, products, associations, services for retail trade.

PCC Library Accounting Resources

PCC Library Business Resources

PCC Library Economics Resources

PCC Library International Business Resources

Other Libraries

WorldCat - Search this database to locate books, magazines, or journals in other libraries
Interlibrary Loan - Request articles from another library
Summit - Borrow books from Oregon and Washington academic libraries