TITLE: Marketing Projects Coordinator
EXEMPT STATUS: Non-exempt
Under direction of the Marketing Manager, is responsible for the planning, production, coordination and distribution of marketing communications projects and materials. Includes quarterly schedules of credit and non-credit classes, the annual catalog, promotional campaigns, events and other recurring and ad-hoc marketing projects. Incumbent oversees and directs the work of casual employees, and coordinates the workflow and project timelines of the department's creative production staff.
1. Coordinates the production of marketing communications materials including:
- Setting and tracking priorities for marketing jobs in progress, including assigning deadlines for diverse project elements to internal production staff and external contractors.
- Working with internal clients to develop project timelines and ensure clients provide materials and information within timelines for successful project completion.
- Preparing advance production timelines and plans for recurring projects.
- Acting as project lead for regular recurring projects, and for some ad-hoc projects, as needed.
- Acting as liaison between marketing creative team, vendors and internal clients for consultation, content finalization and delivery of electronic materials for production.
- Writing bid specifications and directing purchasing to process bids for external vendors ($1,000 - $400,000).
- Collecting information from PCC systems and staff to prepare layouts of publications such as course schedules for publication and coordinating updating of information as needed. Preparing instructions for distribution of marketing publications.
Guides internal clients in efficient use of marketing department resources. Helps departments select and use basic communications tools and templates for self-service on small projects. Utilizes standards and protocol to work with faculty and staff to produce their marketing publications while upholding PCC graphic identity. Provides ongoing training and technical assistance to internal clients.
3. Represents the marketing group on committees overseeing PCC annual signature events, such as Financial Aid Day, Asian New Year Celebration, Semana de la Raza, or Wacipi Pow-Wow.
4. Manages multiple projects and deadlines, coordinating the work of others to meet delivery, quality and cost objectives. Regularly reviews projects, exploring new and innovative procedures to improve final product and delivery.
5. Continually monitors procedures to identify potential areas for improvement and elimination of future errors to avoid costly delays, omissions and inaccurate information which would adversely impact PCC’s communications quality and revenue. Participates in review of college’s marketing plan.
6. Makes minor editorial or layout changes as needed to finalize projects.
7. Helps recruit, train and oversee student and casual employees.
8. Maintains records of previous projects, including art and photography assets, for efficient reuse and retrieval in future marketing projects.
9. Tracks marketing budget expenditures, gathers and reconciles invoices, and purchases marketing promotional items within allocated budget.
10. Performs other related duties as assigned.
WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS:
Work is primarily performed in an office environment with some travel between buildings, work at other campuses and frequent visits to off campus vendors. Work occasionally requires extended hours and moderate lifting of paper and materials. Work requires extensive use of personal computer, keyboard and mouse.
Associate's degree or two years course work in, business, journalism, commercial art, marketing or related area. Experience performing the duties of the job may substitute for the Associate's degree or college level course work on a year-for-year basis.
Three years of experience which demonstrates competency in coordinating various project elements to result in a finished project. Experience should also demonstrate competency in writing, editing and/or design, as well as the ability to easily learn new software applications. Familiarity with a variety of software for general office applications, spreadsheets, publishing, drawing and scanning. Knowledge of basic graphic design and PC/Macintosh personal computing systems.
Must have excellent organizational skills and the ability to manage and coordinate multiple projects concurrently, meeting established timelines, quality and cost objectives. Ability to analyze complex problems and find solutions. Effective interpersonal skills, including verbal, written and presentation. Ability to comprehend complex and technical information and convey to others. Ability to work independently with minimal supervision.