PCC/ CCOG / MM

Course Content and Outcome Guide for MM 120

Course Number:
MM 120
Course Title:
Multimedia Design
Credit Hours:
2
Lecture Hours:
20
Lecture/Lab Hours:
0
Lab Hours:
0
Special Fee:
 

Course Description

Introduces the multimedia development and design process. Includes identifying the functions and skills of a multimedia team, defining project goals and target audience, utilizing information architecture and user experience design principles, evaluating projects to determine deliverables and resource needs. Prerequisite/concurrent: MM 110, or instructor permission. Audit available.

Addendum to Course Description

Focuses on the design concepts necessary to plan and begin production  of an interactive computer application. Develop project goals and evaluate  all aspects of the product design based upon those goals.
 

Intended Outcomes for the course

Upon successful completion the student will be able to:

Identify components of multimedia that would communicate an idea to a targeted audience.
Use basic project conception strategies (story boards, flow charts, design treatments) to articulate project communication goals and the development process.
Design layouts for interactive multimedia applications.
Utilizing features of information architecture, and human factors to targeted audiences.
Evaluate the quality and effectiveness of various examples of interactive interfaces and identify areas of improvement

Course Activities and Design

Course material will be presented in a lecture format. This course is  designed to maximize learning through the use of strategies such as outcome based instruction, collaborative learning, contextual application  and performance based assessment. Lecture material will consist of discussion, diagrams, multimedia, and other educationally sound practices. Other activities will include hands-on utilization of multimedia software. Demonstration and handout materials will be provided.
 

Outcome Assessment Strategies

Assessment is designed to indicate achievement of the course outcome and performance tasks. The instructor will outline the methods used to assess student progress and the criteria for assigning a grade at the beginning of the course. Assessment will be based upon a combination of in-class participation, attendance, examinations, and quality of the multimedia project(s). Determination of problem solving skills, team work, and communication skills may also be included.
 

Course Content (Themes, Concepts, Issues and Skills)







 

Related Instruction

Human Relations
Hours: 60

Identify components of multimedia that would communicate an idea to a targeted audience.
Use basic project conception strategies (story boards, flow charts, design treatments) to articulate project communication goals and the development process.
Design layouts for interactive multimedia applications. Utilizing features of information architecture, and human factors to targeted audiences.
Evaluate the quality and effectiveness of various examples of interactive interfaces and identify areas of improvement

Content (Activities, Skills, Concepts, etc.): provide details or specifics
Concepts:

Focusing on what it is we're trying to communicate and who it is we're communicating with. How users now want to be engaged in conversation, rather than just sit idly by and be entertained. It's the designers€™ job to make sure that engagement and interaction happens.

Activities:

Discuss various different types of goals, for example: learn and retain, have fun, get answers, or act/buy. Examples of interactive projects are shared that implement these goals in order to call out how it effects design decisions. Discuss how content differs from concept and how considering your
target audience will help shape these decisions as well.
Practice through a group process in which students are asked to establish goals, target audience, concept and method of delivery. Within their groups they are asked to assign themselves different roles: Art Director, Project Manager, Programmer, Audio/Video Producer, and Designer(s) based on
their own strengths and interests. They do not get to choose their content (I choose that for them) but they have free reign over how they'll bring it to life. At the end of this process they are asked to pitch their proposals to the class as if it was a client or a group of investors. After the presentations we discuss challenges with the process and what was rewarding about it. After that we review the presentations from the audience's perspective, discussing what made presentations more or less successful. A debriefing is held regarding the process as well as the audience perspective of the presentations success.
Discuss the value of a quality critique and what characteristics one has to promote the different perspectives can have on the development of a project. Participate in individual and group evaluations of the MM plan.