Course Content and Outcome Guide for J 201
- Date:
- 02-OCT-2008
- Posted by:
- Curriculum Office
- Course Number:
- J 201
- Course Title:
- Mass Media and Society
- Credit Hours:
- 4
- Lecture hours:
- 40
- Lecture/Lab hours:
- 0
- Lab hours:
- 0
- Special Fee:
Course Description
Survey of the various media of mass communication and their effects on society. Introduces the history and development of mass communication systems and their role in society. Analysis of print and broadcast journalism, advertising, public relations, television and film. Prerequisite: WR 115, RD 115 and MTH 20 or equivalent placement test scores.Intended Outcomes for the course
*Understand the unique characteristics of different media for the effect each has on culture and society.
*Recognize connections between journalistic freedoms and democracy in order to make personal and professional choices.
*Critically and thoughtfully respond to both the explicit and implicit communication of media.
Outcome Assessment Strategies
- The forms of assessment will be determined by the individual instructor.
- Assessment strategies may include:
- Qualitative examinations Quantitative examinations
- Essays Journals
- Research papers In-class participation
- Portfolios Projects
- Oral presentations Group work
Course Content (Themes, Concepts, Issues and Skills)
- Histories and growth of different media
- Connections between types of media
- Print media
- Radio
- Electronic media
- Persuasive Professions
- International Media
- Connection between media and society
Competencies and Skills:
Students will:
- Be able to analyze the functions of mass communication systems and their effect on society.
- Be able to explain the histories and connections between different media.
- Be able to see how the dissemination of information influences individual perceptions.
- Be able to identify the differences and similarities in the broad range of mass media.