Portland Community College | Portland, Oregon

Course Number:
GD 228
Course Title:
Professional Graphic Design Practices
Credit Hours:
Lecture Hours:
Lecture/Lab Hours:
Lab Hours:
Special Fee:

Course Description

Explores graphic design business strategies including methods used by design professionals to seek, acquire, and maintain employment. Required: second year standing in the Graphic Design program. Prerequisites: GD 124.

Intended Outcomes for the course

Students should be able to:

  • Present skills and experience in professionally designed self-promotion materials 
  • Analyze design businesses for employment opportunities 
  • Assess work environments to align with employment goals 
  • Apply industry standard financial practices 
  • Make business decisions based upon ethical guidelines 

Outcome Assessment Strategies

• Design a self-promotion piece
• Design a professional-level resume
• Build a studio database
• Create a Job Proposal
• Create a Job Estimate

Course Content (Themes, Concepts, Issues and Skills)

• Professionalism
• Communication

• Gain Employment
• Ethical Decision Making
• Self Preservation
• Business Acumen
• Self Representation

• Employment
• Finance
• Accuracy
• Research
• Database

• Apply self-reflection in building promotional materials
• Use research skills to create database of designers
• Estimate time and costs for job proposals
• Demonstrate professional ethics and pricing standards