Portland Community College | Portland, Oregon

Course Number:
GD 222
Course Title:
Graphic Design 5
Credit Hours:
Lecture Hours:
Lecture/Lab Hours:
Lab Hours:
Special Fee:

Course Description

Explores branding, logo design and identity systems. Covers researching target audiences and creating design solutions to communicate client and product image through logos, logotypes, icons, and symbols. Requires advanced computer production techniques building on previous coursework. Required: Second-year standing in the Graphic Design program. Prerequisites: GD 221, GD 260.

Addendum to Course Description


Intended Outcomes for the course

Upon completion of the course students should be able to:

  • Develop and design professional-level branding and identity systems which focus on solving client communication needs.
  • Apply the professional-level design development process of thumbnails, tight roughs and final comprehensive designs.
  • Use industry software at a professional-level for the purpose of creating digital media used in identity and branding systems.

Outcome Assessment Strategies

• Design multiple options for a new mark or logo
• Develop a visually cohesive identity
• Build a manual which clearly outlines the correct usage of the identity
• Apply the identity to products, materials, and surfaces

Course Content (Themes, Concepts, Issues and Skills)

• Promotion
• Communication

• Creative Development
• Consistency
• Control of Identity

• Perception
• Brand Story
• Critical Thinking
• Workflow
• Color Theory
• Craft
• Detail

• Use research to build a creatively inspirational archive
• Generate process for exploration of many different ideas
• Define a target audience to guide project goals
• Develop typographic hierarchy to organize information
• Apply design elements and principles to develop an effective communication
• Design for both 2D and 3D solutions