Course Content and Outcome Guide for GD 222
- Posted by:
- Cecelia Cutsforth
- Course Number:
- GD 222
- Course Title:
- Graphic Design 5
- Credit Hours:
- Lecture hours:
- Lecture/Lab hours:
- Lab hours:
- Special Fee:
Course DescriptionExplore branding, logo design and identity systems. Research target audience and create design solutions to communicate client and product image through logos, logotypes, icons, and symbols. Advanced computer production techniques build on previous coursework. Required: Second-year standing in the Graphic Design program Prerequisite: GD 221.
Addendum to Course Description
Possible projects (will vary by instructor): Design logotypes, symbols, icons, stand-alone marks, logos. Develop standards manual. Design and produce stationery package. Communicate a client's image with a logo. Create two different logos for one client to represent different demographics. Continue the application of a logo on items beyond paper: signage, clothing, trucks, packaging.
Intended Outcomes for the course
Upon successful completion students will be able to:
• Develop and design professional-level branding and identity systems which focus on solving client communication needs.
• Apply the professional-level design development process of thumbnails, tight roughs and final comprehensive designs.
• Use industry software at a professional-level for the purpose of creating digital media used in identity and branding systems.
Outcome Assessment Strategies
Successfully designed and printed projects will be the major criteria for evaluation. Additional assessment may include quizzes, in-class exercises, research assignments and attendance.