Course Content and Outcome Guide for GD 116 Effective Winter 2016

Course Number:
GD 116
Course Title:
Intermediate Typography
Credit Hours:
Lecture Hours:
Lecture/Lab Hours:
Lab Hours:
Special Fee:

Course Description

Focuses on typographic composition, hierarchy of information, font identification and grid structure. Integrates type and image to reflect contemporary layout directions. Prerequisites: GD 101, GD 114, GD 120. Prerequisites/concurrent: GD 140.

Intended Outcomes for the course

Upon successful completion, students should be able to:

  • Utilize type as the primary graphic design element in creating professional level design solutions.
  • Create professional level layouts utilizing grid structure organization.
  • Apply industry-expected practices governing typography in communication materials.
  • Prepare digital files conforming to industry required production standards.

Outcome Assessment Strategies

• Combine specified typographic elements to stimulate visual interest

• Use type, color, and layout to engage target audiences

• Develop layouts conforming to visual hierarchy

• Combine type and imagery into a well composed layout of organized information

• Build digital documents to required specifications

Course Content (Themes, Concepts, Issues and Skills)

• Composition

• Problem Solving
• Visual Hierarchy
• Readability
• Attention to Detail

• Balance
• Hierarchy
• Workflow
• Critical Thinking
• Craft
• Detail

• Select typefaces appropriate for different project solutions
• Digitally manipulate letterforms for customization
• Apply professional methods of spacing to multiple typographic elements
• Compose layouts for effective communication
• Demonstrate grid principles
• Edit text to demonstrate professional typographic formatting
• Follow all required specifications