- Course Number:
- GD 116
- Course Title:
- Intermediate Typography
- Credit Hours:
- Lecture Hours:
- Lecture/Lab Hours:
- Lab Hours:
- Special Fee:
Course DescriptionFocuses on typographic composition, hierarchy of information, font identification and grid structure. Integrates type and image to reflect contemporary layout directions. Prerequisites: GD 101, GD 114, GD 120. Prerequisites/concurrent: GD 140.
Intended Outcomes for the course
Upon successful completion, students should be able to:
- Utilize type as the primary graphic design element in creating professional level design solutions.
- Create professional level layouts utilizing grid structure organization.
- Apply industry-expected practices governing typography in communication materials.
- Prepare digital files conforming to industry required production standards.
Outcome Assessment Strategies
• Combine specified typographic elements to stimulate visual interest
• Use type, color, and layout to engage target audiences
• Develop layouts conforming to visual hierarchy
• Combine type and imagery into a well composed layout of organized information
• Build digital documents to required specifications
Course Content (Themes, Concepts, Issues and Skills)
• Problem Solving
• Visual Hierarchy
• Attention to Detail
• Critical Thinking
• Select typefaces appropriate for different project solutions
• Digitally manipulate letterforms for customization
• Apply professional methods of spacing to multiple typographic elements
• Compose layouts for effective communication
• Demonstrate grid principles
• Edit text to demonstrate professional typographic formatting
• Follow all required specifications