Course Content and Outcome Guide for GD 114

Course Number:
GD 114
Course Title:
Introductory Typography
Credit Hours:
Lecture Hours:
Lecture/Lab Hours:
Lab Hours:
Special Fee:

Course Description

Introduces the letterform as a design element. Focuses on using typography as the primary visual in graphic design exploration. Includes font classification, composition, vocabulary and production techniques. Emphasizes hand-rendered techniques. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores.

Addendum to Course Description

A grade of a "B" or better is required for placement into the second year of the program.

Intended Outcomes for the course

 Upon successful completion, students should be able to:

  • Utilize the form of the letter as a design element in professional layouts.
  • Alter existing letterforms to create original design for unique client solutions.
  • Use defining characteristics of various typefaces to appropriately communicate a client€™s message.
  • Apply typographic vocabulary when discussing, analyzing or presenting graphic design layouts.

Outcome Assessment Strategies

Projects will be the major criteria for evaluation. Emphasis will be placed on creativity, presentations, meeting assigned deadlines, and participation in critiques. Additional methods of assessment may include quizzes, exercises, assignments, and attendance.