Portland Community College | Portland, Oregon

Course Number:
CAS 180
Course Title:
Search Engine Optimization-SEO
Credit Hours:
Lecture Hours:
Lecture/Lab Hours:
Lab Hours:
Special Fee:

Course Description

Introduces techniques and skills necessary to elevate your website to the number one position in a search through the use of up-to-date concepts for optimizing the searchability of web pages on the Internet. Introduces the creation of a tailored Search Engine Optimization (SEO) strategy, including on-page and off-page search engine optimization, META data research and analysis, traffic generation, online tools and SEO software. Covers client side SEO. Audit available.

Intended Outcomes for the course

Upon successful completion of this course, student will be able to:
1. Create a tailored SEO plan for a new or existing website following current professional and/or industry standards.
2. Use critical thinking skills to implement effective techniques for increasing and maintaining high search engine rankings.
3. Employ research techniques to maintain knowledge of industry SEO standards.

Course Activities and Design

  • Assignments
  • Lectures
  • Projects

Outcome Assessment Strategies

  • Scored assignments
  • Projects
  • Tests or quizzes

Course Content (Themes, Concepts, Issues and Skills)

  • Search engine terminology
  • Search engine methodology
  • Research techniques