PCC/ CCOG / BA

Course Content and Outcome Guide for BA 270

Course Number:
BA 270
Course Title:
Global Business Management
Credit Hours:
3
Lecture Hours:
30
Lecture/Lab Hours:
0
Lab Hours:
0
Special Fee:
 

Course Description

This course explores the contemporary issues and the unique challenges businesses face when moving into the int'l marketplace. The emphasis will be on the changing nature of firms doing business outside their national borders and learn how information technology and technological changes in our society have driven the globalization of products and markets. Recommend: BA 101, BA 203, and BA 234. Prerequisite: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

Addendum to Course Description

In the Global Business Management course, students will gain an understanding of the strategic and tactical use of data, information and knowledge to gain competitive advantage. A global company operating in many markets will spend a major portion of its budget on marketing. Knowing how cost effective globalization will be for a company relies heavily on the data collected from market research and then knowing how to analyze this data to process it into useable information.
 

Intended Outcomes for the course

 
Upon successful completion of Global Business Management, the student will be able to:
 
  • Understand globalization of .markets and products.
  • Appreciate the complexities of balancing company achievements and continue to manage in the changing global market
  • Appreciate the changing nature of firms that do business outside their national. borders.
  • Understand the importance of the decline of barriers to trade, investment and technological changes.
  • Acknowledge the cultural issues involved in decision making and the role it plays in making global business successful.
  • Understand sources of information and decision support available to companies doing business in the global environment.
 

Outcome Assessment Strategies

 
 
Demonstrated knowledge of competencies and skills will be assessed using:
  • Active class participation including case preparation and debate
  • Written assignments and oral presentations
  • Group project participation and quality of outcomes
  • Examinations and quizzes
  • Professional quality of written and oral communication
 

Course Content (Themes, Concepts, Issues and Skills)

 
 
  • Planning, Organizing, Leading, and Controlling . Responsibility and Accountability
  • Critical Thinking
  • Effective Written and Oral Communications
  • Team Work
  • Ethical Conduct and Social Responsibility
  • Managing Work Groups across Cultures
  • Conducting Negotiation and Managing Conflicts
 
Competencies and Skills
 
Successful students will be able to:
 
·         Critically assess information with particular accent on business environments where information is difficult to obtain and periodically contradictory or ambiguous.
·         Proactively engaged in team-based learning with group dependency on the quality and accuracy of the outcome.
·         Present information in both oral and written forms that is professional and demonstrates understanding of the global business environment and the vocabulary of global business.
·         Demonstrate understanding of sources of information on international trade and business as well as the proper use of those sources.
·         Demonstrate critical analysis of case material through oral case debate that will leverage the developing understanding of the global business environment. Actively engage in discussions by asserting and defending views based on available data and their knowledge of international business.