Portland Community College | Portland, Oregon

Course Number:
BA 237
Course Title:
Fundamentals of Import/Export
Credit Hours:
Lecture Hours:
Lecture/Lab Hours:
Lab Hours:
Special Fee:

Course Description

Examines motivations and procedures for the import and export of goods and services. Emphasizes U.S. import/export regulations, documentation, logistics, community resources and customer services. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes for the course

By the end of this course, students should be able to:

1. Communicate effectively using basic internationalbusiness vocabulary with specific emphasis on terms associated with international trade and import / exportoperations.

2. Select between common modes of export in order to fit the business needs of exporting organizations.

3. Identify factors that indicate strong potential export markets in order to define market selection models or drive market selection systems.

4. Identify major governmental and non-governmental sources of information and import/export assistanceand apply that knowledge through development of marketing plans tied to global business activity and country-specific business conditions.

5. Identify sources of information on export restrictions and documentation associated with foreign shipping in order to facilitate export compliance for the exporting organization.

6. Identify major product decisions that are necessary for export markets in order to facilitate product adaptation to the markets in question.

7. Use concepts of global marketing as outlined in Domains 3 (supply chain management) and 4 (trade finance) of the NASBITE Certified Global Business Professional Practice Delineation in order to successfully respond to questions specific to the global business management knowledge portion of the NASBITE Certified Global Business Professional exam.

Course Activities and Design

     A combination of instructional methods to be selected by the instructor will be used to integrate a variety of topics related
     to import and export transactions.  Government publications and periodicals will be utilized to supply current information about
     the various subject areas comprising the course.  Information will be shared via speakers, field trips, group interaction, and
     instructor presentations.  Problem solving will be stressed.

Outcome Assessment Strategies

This is a graded class.  Evaluation procedures will vary among  instructors but may be based on student performance on examinations, reports, and research projects.  Evaluation procedures and techniques will be discussed during the first week of class.

Course Content (Themes, Concepts, Issues and Skills)

     Instructors will be required to cover the goals and objectives
     listed in this Course Content Guide (CCG).  The CCG was developed
     by the college-wide subject area faculty. 
     The defined outcomes listed in this guide are stated in terms of
     what the student will be able to do after completing this course.
     This section is a statement of final learning outcomes and does
     not attempt to indicate how, or in what order, the defined
     outcomes will be presented.
     The following factors will influence the student's ability to
     complete the defined outcomes:  motivation, attendance, speed of
     mastering the subject matter, and timeliness of assignments. 
     A sample of the general knowledge and skills which the student
     will gain include the following:
                  1.0 IMPORT/EXPORT MOTIVATIONS
The factors that motivate a business to import and export goods and services
will be examined.
1.1  Potential benefits from importing and exporting
1.2  International trade theories
1.3  Import/export behavior theories
1.4  Import/export development process
                     2.0 IMPORT/EXPORT MARKET SELECTION: 
                         STRATEGIES AND ASSESSMENT
The process of assessing import and export market opportunities will be
2.1  Market definition and segmentation
2.2  Market expansion strategies
2.3  Market selection strategies
2.4  Considerations affecting choice of market
2.5  Information for market selection
                      3.0 EXPORT STRATEGIES
The process of developing an export strategy will be reviewed.
3.1  Making the export decision
3.2  The value of planning
3.3  The planning process and the result
3.4  Approaches to exporting
3.5  Export Advice
     3.5.1     Department of Commerce
     3.5.2     Department of State
     3.5.3     Other federal and state agencies
     3.5.4     Commercial banks
     3.5.5     Export intermediaries
                     4.0 EXPORT ENTRY MODES
The methods of exporting and channels of distribution will be examined.
4.1  Distribution considerations
4.2  Indirect exporting
4.3  Direct exporting
                  5.0 EXPORT PRODUCT DECISIONS
Various product decisions involved in export transactions will be explored.
5.1  Product preparation considerations
5.2  Product adaptation
5.3  Engineering and redesign
5.4  Branding, labeling, and packaging
5.5  Installation, warranties, and servicing
                     6.0 EXPORT REGULATIONS
Students will be made aware of various export regulations, customs benefits,
and tax incentives.
6.1  Export regulations
     6.1.1     Antidiversion, antiboycott, and antitrust requirements
     6.1.2     Foreign Corrupt Practices Act
     6.1.3     Food and Drug Administration restrictions
     6.1.4     Environmental Protection Agency restrictions
6.2  Customs benefits for exporters
6.3  Export tax incentives   
Export documentation, international shipment processes, and physical
distribution logistics will be reviewed.
7.1  The role of freight forwarders
7.2  Packing and labeling
7.3  Documentation
7.4  Shipping processes
7.5  Insurance
                  8.0 IMPORT PRODUCT DECISIONS
Various factors involved in importing into the United States will be
8.1  Customs organization:  Ports of Entry
8.2  Entry of goods
     8.2.1     Entry process
     8.2.2     Examination of goods and entry documents
     8.2.3     Commingling
8.3  Invoices
8.4  Assessment of duty
8.5  Classification and value
8.6  Country of origin marking
8.7  Special requirements
     8.7.1     Prohibitions, restrictions, and U. S. Agency requirements
     8.7.2     Import quotas
                        V.   QUALIFIED INSTRUCTORS
Master's Degree in Business Administration, Finance, or Accounting,
and a minimum of one year of international business experience required.
Two years of prior teaching experience preferred.