PCC / Catalog / Business Administration / BA 249

PCC Catalog

Business Administration

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BA 249   Principles of Retailing and E-tailing
Credits: 3.00
Description: Covers analyzing target market, developing retail marketing mix elements, and reviewing store planning techniques used by retailers. Includes discussions of changing retailing environment and impact of government regulations. Prerequisite: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available.

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