PCC / Catalog / Business Administration / BA 223

PCC Catalog

Business Administration

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BA 223   Principles of Marketing
Credits: 4.00
Description: Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Recommended: BA 101. Prerequisites: WR 115, RD115 and MTH20 or equivalent placement test scores. Audit available.

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