PCC Catalog
Business Administration
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| BA 223 Principles of Marketing | |
| Credits: | 4.00 |
| Description: | Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Recommended: BA 101. Prerequisites: WR 115, RD115 and MTH20 or equivalent placement test scores. Audit available. |
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